Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"69362c836a6fa124c9bd2831070db5ae","s":"d021dff357418b76"}
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