Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"9036f327f3ecc85399d5f2d49bc20817","s":"357e37276de97489"}
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