Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
{"ct":"AtFRSEESmx1RkYA\/RkMu9llYcCeimTm30g3coxOv4kZLREYCXb5K58DtAaI5CGRglHHF062FWtgrPdOyX8oO5Si9OqOlixAF98gAn7yupEEDB\/7gDawK51dabpLJ\/hqQcqPQH2Bv6goqlc6O6Sn1XTC9I1cIiP+uDTPgITKTMPmAYzchwDj2ydM\/c4WKCwuzTcOO7\/QVTiaswj8QjR1zDAbG8J7On+RM5Y1X0cxL6X48PSzaF0e9dDcpDot5Lrz0Tc+M5wCWYvchy+IUY9Tca3642LrJy+UqMx+OjDMf1eDVYfplaKcG9golbFATKfPdIVhj7pUqaLAq+AF0jBVxqQtOD0S319iQrKMJY9vJ2jSOolWLbXzPWXiRO18Cl6Cv7IEdbMBe+l5CVofbIVAUaYIJ4QtE1CqT1FmXvqx2wWOqhN+TnvMPgYRnbxLmCKR\/C0d792zk12NR5Bwos+7EmCnZRZrqnu0XX5AQlg+7BMBPOocbvlyI7ViGFQmGm4r2TAZ6FPhP03xrghNPg2tULMVK1OBZDzh0Ka4JeOoYiOaBRIrbfBhSk8MfQXM7IJ9NFEDn4e3hhmLKclkpkUkXe2gpT7KZ5RH1w5W09g3pszgP3cF8cAnyZqRI2h6dLmBZTOxkdcbVcIHtgFeE1FBAMXvGlZpqa9x8XlwM\/sn7kB6jOIB4f0YjAHjXIvjpw0zo2SNava5GqBGteu8T9sHqEZ9KOrIqOAAz2hF7Pj3BbvGWphAiHthxOE2\/zEMtx\/5xQycYEgviywc6dtNNwRy+HfPp9dM7PBw2BaZ6\/RdTwkoZoB5n+2o\/t9CL5EG1EP6RLOyY+dZnYvTS4S03EELF\/TsLGs2LapSn+9lI7ye6lJCD5Xw9RfM0FUR\/lS0cDuv9+\/41+isLLYsj0xrD\/ktMl0h6dOl2I2\/dvUz8Kmu\/nrP6+pQve\/kPw7WQuaJUzc0YpBZKxlAn\/xgXs4EZEncG8YTN91\/J0oXEbjcTFHZQLPNIlcGJ22TqqxqohEDRwmOXy2oP2ZA5JZ3qR2QRaq9z0w9FYmvlkyX8+witE+bZWyFY+EcJF3YJ+GczcbQUuOnI1YNJVdtK8LySsOlDpXYT9zKU4lQxTuQytjp4RRm66r6bV+ZSUnk0mCyyLPSaIdLm5iCrP2NowTqDha3gwISQJLaVUHPr0Tgh4JzNa0lbPnnOD\/HTfQciBVJFCu89OSAoT8bhqS6QY7iDtS\/WK+1XnKs7sw2eUC4M12i2KKzSN8IY3A2aJQ9z25dL7KOhbl\/ftH1PpKzRJ7yE7xxgMX\/Exf9gDFGQyUCqI2LBOp0E6RW2K3b3c9jQrhww6Xu8xugW3Bo3JhjhfUUCREDAQQ08uq1+yNlXgd4RwAcXJjib1ZFS8sPTkvThztrC4CAscRHAlcYlys86YqF1BgMsj8f6PoJNsNOHEXhPOOzUrZPP71l9Rsvz9\/o0tdnrbaA+Mcl0yClyMoUSAIYFBGV+XOO4SQUtu\/3\/KX\/MqkBOFPgpLYkk+Ud3pVDFE+wiEAS3\/kKqzDf7jjv7ynIFuyP6V6ZfCPwtZiDZ7k2CUqlW2a5MagIH9Z0N66GC1DbtOpigV3iHVjdzRB9ZMJ7M1QR74\/hkUowiRLLAieFDVx3P+D0XlUlNSEO7n+Vk8z5P5AZ8U2P1opSRL0+NbT0i3+PyG1L3FQGLHW0PTKIZOd2oXvzDXgYtP61Jvm\/SsX3jqY6AOqTWExexT6zgOmn8Ui0K6gXhYWKd1oJyLdOGfio16Vap10fBjNb00dEjIHFpHrizcgmcCO6rN6I62uxtaq7gFVCD73QHuDa3m33hYJ1YZZiAOh0DXWKpefLrfzlU+C+KG7ozq6Lm8joqIQxdh2zK8ej2j1VfKRrRBXd3zsaJofF4ovIScX6MZHSuDE5ZhXIAPMphsPqToBfQZy7ShiMsjH9O72Um9qYm4oIpPOC8QHS7LliyClM7T9uMVpow2A8R+7HwBi0OqsyqGyJDAKa8aviJehijJfCwbl62cv5545RcLOG0AODJRJHbBwIqzWqPgfK52JIOV+12Qb6RWIOnY3nnC5EeLOdjyv7Dl0\/OpzqNaHayZRd8+DMbH3+7gTAiUwWydCyL0ZyV6mpQhAjKTPUR8WFPsM6mt7RtKEyT1z3M3dYpN0RsVhYg4xA81rMPBARLrwxTU9AhrpEgX+AtJKcNRn7T+JID8y4YVo2gV7wI00nv1EThzTAi6aHRdYFjGNWgm5AsgGF1uPebWTwMqciGBMy46Mx+zgUGIngMg3R2J89Yt4c4Vt6+vsNT37oUEcfvNlbjyvQXq5LLFufSGdUvC\/Ou41Uv43N8DjlCo3cEwV84Xdljw+Y+aRZOx4\/3HU6UGxmodX1aU8u9YXBPx1EBvEImm+Y0ZCE+Zh7EekD+e5LJ6XKA9jwMWYgsi9Ymrg3pwGBnjTX\/Phqn5BYx3VykX4BReQR4xmudS+AHXck2+hOkFi9oeI9gf4lB5+2WKvJXUmgVr1bY3ZS2chqNE6RTofib+e07zpldeOtJWtHbr9pmMnlFFaTpRa+G40SNJodwxG0PkqQWlClGrRCnWXDqsjuURYsQzMZ8PJStV5TNPKpsAMZiDmbOQvNsMCq+3X8ApTylRMnJnYws5eZB0kuaUJbK0cL18B1uZGrOSvP7mbIhRya1MF3zR6cZlB3\/IoVBM3EtJOvcWJkgB\/91ZWdp42u6xO\/bc6ADL6ou+ybfM9ckuZwpMmSswMsAoTvQvLbZaKwyzRQVIk3zIiOD8nFkd4gvoTAbpbflOKhTGBLncp145b\/O2moGScTTgWYA+82s+JgAZSUIxujTONgDI0W71K3PdCURNoMQ8RRuNKpNeCslFtM1TXZCD2PyatKVMHD4nLOGR2oPG9128Vo2qvv1v3460cxpDQq1HtHh+9CLbootLtEJA8CYumlD7J7a9LW+nt6tEJB2zG7q0kRi4mpsGJrxGhsaevgbnI7ikVr13nAYC\/nqWKQdstG5YydHBEojjBZey\/zWWIZjKlVD9olIVHj1yKNe5gMCXL1kOOyXobu3rD68gM6nY1xyRtkNxSt+ba+oq5imnlFxp+Tl3TkFOcXWc6G9t17Zq7OQ+l91RSv5e7zaiiIPtMJ8U2Xu2HJbB2Slfem8WErjGOXm2viQ1wCxFYH3+8pmoFpb0MqGvyUL8AlrOgKYvcyQ+DOGmzATJftOEqDYEf25fYED5fggkBAcstQRboCrrh+FbSj4WVUO4FrFoKUbjfzl1k4Rfp5Sjl\/mtwo5wYAJoLvDFZEHwbrzEfbkK7OF5\/TIU5zGpYvPjsxTHmbab6ItJPn0iUmjtpcIvDCLL2GTNOQVYsDth\/HrU+tFFGUlx1GUKOJAtuQpj\/mfPduDJABANLXgddDnbO5OIIHFY2qBqdHxhRLjcnDkbk1yLYxPYCA+xLy0pxE9cnuUv0JRZNQhiTOZNS+qYjm8uyqPRSa5va9jNnRwPGZsLEw3z9MaCJZpOXo6Drtxjn8oBSuoNTmAsWCVcZvAbB7TjKfSYNxW+erW8bI8PP5Bf9FKSlYHPFZWCbs4xyEZSBF7Vx9ezYYhnR93JWXM6RcjBUT3Njuav40YAz+Gmts3KRmWZjWNGr15J3kcB5yVjbUNi9vE4bnPtCCY+8UPFOz4LCBflSZqHA93Bay2ZIKyKHYGmn\/TAWHgMu8jiJEo+EKX93l\/lxpNBsSVdBaRF2MaMs8rdnSjhXddFUWmaRIlo9oAV8+Bi5KVMv0skXObG6OEdxvkDf01Eat0Z54FJmVQkZOOmzZ39sZhMO2vCoQoQZ+u2TwfjFbkMYYl7A87\/VrmOvnVurchTRHUiw6ojL7ZCIFxGid3rKiY+RYQBScD++R6OGg8B8vJtUfvcmKSlGt26ftKg\/oJ+TpiU+ARYS3Yo012Vq\/zI0hpZthT\/T+x8WnFnyF47jxczjphw3tkNL6GP+QTRnn04FNLysc+pEPi7\/hWOSRilRHYj6CswQpyhSmsTimKScu21vGKpvQjGqXFRfno4sxSTTUEaU0Hz98nxHp2NckdqjYqZNGdIWLe3ma06AiIp15ZXW0U+VfNYP0Xf0xcc8b07be92bFALPkQQY+dkZ9ytDTuacpnuG1psabQsGd\/TisvF2Lqdx2LL\/daumbD\/TGXlIi1M4spFaaLAA5bT7g0g2DAyKzvDdhP6m\/4Zvjq\/bC83m7l\/0UONEgoTj8ldHVvZTMZeQ4KSda+IU4N3+mIuuXC27zUm2LNrDXgl6U5DrQ798cBuj7ighPXEiJCDhbR0cVeqa1dRYIycEWxbup4j4ZBcX7klObJ5zgegoBiruiyuwcDLcRd\/hj7wHHcOark9V38ORU7KTYMLZwctwweogUyoJSLA5WAMfDUi2Fa\/ex\/tuio7dHsrQso6cRB6\/uoPif2QF4uFtfOxKjpkTG1akOCv0laTuDYbERD9efNVCtD7IOfxG0E\/S1Ql8+fcKrUqHy4f413tQgJkJL1Cj1hzk56NwNnuBFZ6WJ+QMkfBqksogCgcS5\/xyXwoZ4Cyj\/6kTJxot\/lixmKwRNizXR5R7K3UglTQsoJxCr3hFwm+GlTvgNiDh5k7iwmnQjZ1RKsiuU3gaSqngKMSrwVyuLdxXJNN0JMjonSvEwKkeaZoptDG35oUF+mfA15py\/V\/uDvn2FD4DMWxeE\/LRhTQdjJmn84\/NhhBSbHtGl4PvyqDl9PTN6w9JME709AsGHCYEYJArisP8fLUl\/qC0oOn6iOD7aVkbh3rvH2Mi0SlVH\/Pgtk\/f1HrXC8FQkCS2j9d5JECKcxvOwHicSE0V1jvKfzQuC+XsjxTo1FRowTywNGKO3NNeviRbrJ6VM7yetJU9nZppZUACK4VNYW\/4uiphR9F\/AkzJRCP+FVe68GsXIgujxKemauuZ8UQUYF3DRb6ou4a07C0D7tHpKlFUTgzhwoGr9nItt67SPY9JsI+3\/+HDmpp0SfOGAEOAtclvTkDL\/wiltLtgW5OOkeYvAzw+dd6F3gPE20BWZEgYn+5p\/od\/KAoTKsaAa4VwSU03Bkne4+pSXtj3POvICiYvhzrkd3gYkGF9bG6KYH\/QfZGfnNvQgalYoJ\/0zqY8BT0yW45RSvNJyAaUdE+SJpL3TzF3aEXhs8dOaGvc2u+cb+SDp+08XibUWMPs23RkZFznyiAGVjlfoKz9pkSOtkGMbOCew\/lv3ztUoCDujCYVH4Fn7JuJ74031ngWLU3zA5ZlBm8DQ3AuVKG\/dDOFBRXGgSbuHABeQ4TZC6WfXlyU9el8Ux\/ourn7ESx4+SfqobSC3w25XMT3mT02q0r9X1\/8LBJWutIj3OKmyRt5zAbyOWbbebYiWMO204PMLFgmDvp8fISADnNbl96G+FwE1opM3M05aB8YeqCkFLuioolg8S0RVC+sKXmvet4oR2lNnh2BbY4lC5ymSoU2AQVWqFlxfUvHGazIy84jH7M7v\/HFVKI9qD9+PYOJIqKH2H1yrYOsg6A3\/ms0oGViaFDGDqOTuu1gotbwzqHO1ELoiMaRnTLYXmo\/hGX9QKOH0DkA13L+JTJuXTv\/1FP4qY8eF6PdnvqnXGEue5zIQAQDu8lE9M2PIRE6sEfkiveC+nMcuBAXVHEOtV4CLffKGgecMGQRb3mBrIBMHmc9WlxgifYpYpFW3ayAJhBVT+YUaoyrk6TFCq1sZkm\/xF6GVGJLX23nHKszrIwu4LANN+Vd7sQiTzLAwDEnCJf1hOuTwLxZUPki4MfWE5RUJl\/PHyDk7eBd\/oA3hx4pr+q6ge2xnAEgLM\/mK43UaIhqlgJc5yEyNbMExUMmZGFd541o2Va0ZCAhx0RVttdX1yduqMokb4rUttazkFDGnONzYeMULvMX3joM\/YEp7Dx7gn3aXqnaMN57ZwSrXIAmgblTtvPgYeFna4oIo6WFaBH8hV8CbSu6RzNsR9ARalCAxtGl5elfNOeB2WVpmOTs24oLTUBl9ekJmGZUZ4cwtQ+2HFlrve2TIFKqevB+NtRTV9ba4zcDa1Hrl1ORejY0ye28vDGA\/F98gmVv4TpGuKpdXPCL9AaIYYEXPau+RrPhwrMjxSRDdrDdEAxc9pO8nCIKFRJRo\/RO1I\/J25ecZ1AG7lEjW\/J6cmLMCfol+lrEww9NT2KyqHAZ7\/51UUyARa\/dbAaYs229zHNZDyDhsKnza6zIYWrU1eGo8pO64SpbU7bsOj3ylACw7izUM0TQJG+75FsgORrZrbfZTZCQC440rt23WMGuVrgaE8pOB5GFOaMcC5BVcb9ZOGko74faBtM1csmkVDhvIrEfysikj\/1nJHO087eDbMWlY1dow9y0Jbf0qFd7jipDhxHJcJveql6U1TuTP3HbV7u2Rf6dPcHkdFAjSU+YPXjz0E47IqmsLAlR9lxtG7Zix0VutG\/F1kdgGNqzyg7XDUJ8YUu7vngcqiX+hvoJDEnEPFEeRMX5MVUEfuq5pJKR21kZoF\/eYFLpiTAm1bxE9Tw2\/u7TCSO+bMP+VsBDCfTG58WFQV+AYoxeYoF\/a56IQj0\/gJhuGZHXAdlf5SJgZLK3piKkyQ8jx1omDlvN+c3u6Fn8nMRSyc07LfL0yNW1lZ8uN\/bx+myxak4K5gxW9qDc8MBDaZMo\/9INmSd59A3XbmB4cRiFsLpJQAEQiDFZn+x67QyjXjriw4HO03RI9pRooviHlx1vzFA+m8CuFCTz\/JsLRf9eO\/EBin2zwijxH4bTI1ZwctM26zRlOYVMtPYWaiiQYC7H4vkR1l5fee3ztUCWfDiZJNgwPnRv4iYdPscUIgjZXCA0+3F7Pl0ipB9g4qSDWiaGD0OA6pH2LaVaPjjjLQY4GhXv7lsLYUZkrdneYvZ3bBymI9HBrd2dZnEM4+qs8OOS\/BIJmiVsx1JTpEPb3Tymh+9LvzMRk7o1P4kpVYwTVQkrYnFszGczpn1kkfIPaRJJoVscTe2wWOAV47CrGME2AiI7lPF5JX1CPWsu6eQS1e1rV+\/xOExObtSnAbenYlpkfjrCYLmud0OyClq6Q6Q7F9vPc1vSVmFSXL1eBC1Tk+IZ3BMC8pLTxIPh5vCZV306NwncbxclJGczIVXnsY9i7mWS5h8k+SDcOK078AU8TiKGFiBFubn18escYM5fTzVW3B7QTbv+eVYAer580V1j6FrOrzge4KI203yCm5XeSNqgL\/e73fT5\/gGHQf+bpwIp8Becj7uuun+2ab1TNEow\/SqKTxL8suf7VOynNwOLeHDdcMkr5jROV5h8mTNFaMehTr55Ngk7fedr8ntAYcMpUp6xvU\/ntnqrYsKz9GnDKmCEhOiUKwDyAk79jvhZpRSdMZnye+HmnaIB3YEGCKw2h32SfFwS+plMe0tloqOqPCPaHG8D8xfPgehnW7weRIE8rehWb74TnThcPcI6B9kydD6R9iL7i8KMDFBTvKEs258dZjxAbD5lFHADIDQVWjk3XTSyBL4J0VgTI5hrLYxqqWN\/iB+R1dGfQv\/XbuBS5lRfX6dfJZ3DOo+VcoCaK1aFT\/zbEU9zqy1xkvhOCueVmIcF+aGkk\/l4SZ2sitlSTqOcf2PweL0pw27WiyJIavdbiQrKumKXLyKdjeD2K5Lbck0+TiTHRiuL6aLyE89mqwS0IJWvqIho+3awcwMN1tIFjEdl1Yq5VodADSWf+QpitUqLg7Adgs6YAL+++vXm1+ufx9MnFZcYjkVVlt6x3\/Pw9Ef3A4Fciyv1aruLBqAbaAVTCNZzO61me03eu86EISxYnFfrCW37ldxgmO1pm5Qt1QXBYVljFiUlIWIs2+rjyEHpOtBEZD1jFV81QgCJzefz8OYxPYG6d7yjIZe2G8wg7BoBwQriaSZWzSNMFywgwlmM7DHEnZ4kSMl5OHaZgsFV+VVhSChsunqdVDfnIPyIZO\/PABpauP0gY85aqpwWbNdeFltzpEvmhVSEx\/Q12mLx4PJr4zXn3SMIl5yiwrVuJ2QiB9ednWZZ6RyGRTLPKhRXIfHMRuHe0FOypIkgzQgecmvPs0M3P1nhmtuB42Nc4CbPHFdUWqXIbKy+5gSqQPPqQyQlYyOaj6\/CjxNdwBhQXozkHakJQoZcU48SGulFr0C18iX6FZ11eRDsMI\/1fhhysVGsJTdNfAF+Em+SrYRBx+KSDhbfPIj6xuCGap7w36an7XpU6pOZ4jeEyMZ24GwfaljvDM\/BmySihArUmCNwR33cdyShBByLamCi0fWEexucsHSuaLU2dTuM\/A0ve7cBDAyz11T7lGhnafN+oW8BzpudiyfLCTzsQSRMP3w2P0nT123rXZbkAebODfKYLjo8ku2Qg4OwWdqjaOrQvZwEZ65Dk4abqUhU22zZaygUARm6j6QNXZw322TJbidPWBcW1xJQ03h+M7f77biP7flHojjAW2\/ShynDdbTp3hb5+V16gW\/UI9m2HiRL2pAni7DAQrKhO8gTwfjRe6CYClu5aveGzkZNLFaQCaAr6MzNQKhbWU4QpFJcGH9DttStgo1HML0AXMbVjgbX1hAAsbiske2uU5gP61AkFA0tdQmS8Beic69qnrXdPX0eOi2unl1\/fo\/usCLM3fDenw79EsAa6g7cmAs+PGQJs9P7xpIDRhRdiarMSTbjOzjeGSyX9tN2If3XAwspPh+DzAnqq8PF2kyWFmkbvbJALTE4hpn+CfVn7unYJvuSU2NhexhhEekELg\/YN0xlHZhcub2MJBDJeJ3vSwH2\/rW55Khl77n\/977LIWa\/2Qrwj\/HP0uMR+zZufJjsCU\/rGrT0yib3inf6CT\/VdkVl89EdJgP2GNgvbfeJllO\/2x8xwDrPswJtPkQx+ddTm3FLXDFf8+9v5PHUWJzmj9dkwqv+WbtTj0KSjJsQCVmkEJhxWOA3kYTNUNIwhT7kvP3YnLhGy7d16OKIQIFZIT+IkI1lMy3Cw1K4Zk8EuR2ElGGCR\/6fJ4x9A2qty1jX55A1oStp6OMHzKqb6qU6lDqDRYVsq5fsENn88eQAFn\/1ti8LlLRrA4tmddaImvnPCZ92+MDFaLGd\/JHTBkeA7jflKyRMWNOxKXqIJwwTEJ6a6xEXNnXy9f978IZEpABrDL0S8yJsAZDBuwSoBMrrer9Ekbk9km5Xx+MEcdwM2fDmrhnu0sOyy7fViRpPQzs+GRPmlQgVYlZhtPIB+bMdKHPagOOC\/FTMQgv4tBWENnzabsBZebkZDFGPhuCy5UMwaFW8r64qjRintZSuZxz\/fOvjOUpY41F65aFNZ8cZvKPJWmjQmgWOzjoX1U2gmYQmCYChxK4o\/InpAyAkvxestEj1CVVr6OjVVx3jZ5EdtPHucoIWFEUjI8CYo1gHpZqeQdhm5g9YfOoRgwpTeT\/8Rpmwhl2tZcOn2J6JAaYqzAJH3gRwdy0SCmbUIqY5xmE1LUTaY9HENtRcf2QVS4WI\/jbeAuTTF9FdsOpcAoiGLgtV8Mll2xGJ32aJbCdCXySwMYxi6JYCA5OfCnOX1QUUuQjYyEETqE3hxWrYj2ZewFoENk7ER\/kj2NKuS4xMiEkieHDTt4beDu\/LR16U\/1afqXkGS\/OTLM61nSSRj9ueqWU9liikhQyrGqOcfkstcmPrjZunpKmLA6bO4ag8lwnzoPUO6T20KbK1qohmqD6rdr1foOSz7ve7IbP7tv+ilzrSw45fSWMLJmAOpGlI3cvsZoG4fKMB8sFNYmC4R2G1v90qASYCf0Pe6NGGAjTmPUjZNysGu40vxfLae5Ix5neZhkZTXPkK3J6ZzMRJ6\/KDWERP3Q1iPtLma6LjUbUCYao2+gZT3OLN9nuYXg3vCdUq3glbr31wd4gdpS9Qn+dFnsQMnFWmptz\/AcJ5TWYCz8iBdrtKGoVG9RbeACHcS1AjWfaSy4GQCsdKc8lAgklL6ajlIuAP8SvzxFmxKa+r8+2HosjmP3f1ps5onX7Zxcv9CoUL+vkrjtfS\/FHrzlF19D\/mHYQzqovWdR8J4Qje1dI9gLhl72c5VinOI4F\/\/Vx0wablgwabX72a8D45syjWwFeDM+1pDjvZK+Jcn0G9NMsFE0+\/+Medwt1HSsFrXFdGpRcJOkYgjwY+hVBzhE4YkaSpkAuZYyTpG3aeOSPeDmfO75hvAP9EDB3XGnupUreW2ZGlsqxLlhFJHkE5n8Ag1grfOTC5LXEvVtBAEDyZI4Wij6aPlj0S7tMtmOwYJNzGGWE66qhf0uWGuAXosNx0k=","iv":"371787c8fa283a890c24703858ef1602","s":"6d76e007f6c18110"}
Share your thoughts. Click here