Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"06b80e5523611cb65c311ac73e8ef4e6","s":"9673fdcd14cb1896"}
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