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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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