Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Watches and Wonders Geneva reveals new plans for 2026
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

August 26, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Watches and Wonders Geneva reveals new plans for 2026
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Porsche Technology Apprentice Program graduates 100th class
Monogram partners with chef, television personality Maneet Chauhan

Watches and Wonders Geneva reveals new plans for 2026
‘Getting Closer’ campaign from Boucheron links romance with responsibility
Luxury Unfiltered: Why traditional management is killing luxury as an asset class