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Multichannel

Lexus rewards loyalists with special-edition, customized models

October 3, 2011

 

By Rachel Lamb

Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Fendi pays homage to artist with playful puppet fall campaign
  10. Dior dives into French Riviera with escapist fragrance
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