Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
{"ct":"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","iv":"6b343453514a050b77f04513d6ed6282","s":"6cfce1d72ecf92a7"}
Share your thoughts. Click here