Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"ed93659aa73b2097b11e39ad4ffda784","s":"a7ec2ed6c045f8f1"}
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