Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
{"ct":"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","iv":"53691decbc772dc98aa423ba59e7dfb6","s":"2bfb9768ea662d8a"}
Share your thoughts. Click here