Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"f08cf8ad7cc202aa4428b5d9a41ab21f","s":"9b0de23731a40050"}
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