Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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FPDpqy0uMfJLViN6mV9qetpP8Vbnhn\/2OajxrVbztd2Jlvmo98mtUcs2+RMciawV4WRle6bCEUykewrldsrOjaZ81nJ9\/lxbeCMTghujkj7ShYNXDYPhaL4ah4nC\/EUst3jdXHH+Ld7xZNGt5uqavHTW+3l8AthizweVo4NT4zWvBNctXdJsA43iBwIquAUuQiwK+ZOzvJLbsg7IuaB5LosqZTNGf9ryXH5rZdYIfW0LVjV7um2j8Bn7S\/gTy0tO4hMk9Ew3+jjwvSOyGA2sCKA2OhJTmIGyYqTVb8jH3YDEc6wh9lWnrRnrsTwzlIzzCIaljPbrTs3MgYN2SlPNtPi3iL+uYPzyTjCbuUgoqNjbMZPetFL1JIiRy8LnPf\/vmS2oZIw5sO+m6f3HCEMG4D2fvZyeanS+K02B7ioqss93O94Gw7rakRLEac4Z5VWeRaZ8bCJt3UuU9diLXw7JSBaPxSXpQWsxSMYnKgk8ETiz2O7+S9aN89UxlVGh45bwovdIx7Zg0mzOVeW11iMk2l6t5DqF05S0YIj5i8vxXtg3TL0wx6cW\/6bOWoGRfMcLRcvIsu3S+4KmKfSQm4Ib4mJCfl8IKjM8DPl8N8Hv\/5WAd2bgWR7Dqlr9MDhiQFE87PyTpX7FzZLKJKws7UvhtDSGHip2WnqYWtyC7sWYf\/LpwlGsU1f8BV6UgxOrrpjlhQP8vRLUx5ZtP93aZNOdhDimpXmcJHTX7MTRKbmiplbjR6lyI4siHRj5xBxf6jDPnzTtQSap5P1+nTlzU65p\/tjSQ+ZClMwKUfpheDZ1\/sQFO8tTvNhE\/XGd8NOJIAPsR3IFbrNioU5VoJ92M0HN6\/FOOpe77Zs6WOXHR\/p3VGSg8pyVgDiHgHhGsVBghBjeUEmpmmpNAekOrxIjvSmPBh3kdQtMMMaFhmSiHlDvQZ+HMtm2pLbYy\/ZftZFhth\/uoAgy3ew1g5Ljr3rnZvhM\/iSROC5uI1Kh2Mc0trggy3aueHA+XzMboDGDrgkn4um3NjhnwAI98+rngV23AcF\/PWdc4snGnU\/gR3TBIcOjtMs+iSPAJJ\/hBvfiuxVgs7vZliaQbhML2xJwBz3Xg3VczepOcKM\/bME1weWb4nGbIwd0DmEOjvez\/cEWdlCUpQnks\/l7PDE8EDWYsM1BG0HCM+cHU8OKDXatucso3nHRaHeFkU9ujMwAfiSfjpsgwl4bTjy2APb7\/usqNA4Jv75CPrafwFBUb\/BMVEE3o5wYemxDoufoXguasf3zdNqBpsWx9Y4AgDOBdrW8yXKJ4ZczCQIIvijsW+\/sfjVZSzP9a4X9YbaBVD\/YhGn0vGoD57wadFd4e\/8EgA+ONYQZ2YNmnYV2GCyI0Ko8wUUJJ9mEZocV6yZkosTT3KO2D6VPc31do3dxs1q+a9aGF46CTm+x43wG8kKA7e5vfor0LVGB9P8PZIiBd3BVFvRaaQFb+RpNvGx5So3pvw+V2win1hNY8itIf7LdozgaEUjNXz4kemcwzksUct5gG\/eWH6m5rvUpnqijGlIQ+n5Kl4SevxUaHEf0ePYfhCnR1RFs5LoT8wq06iB8Yovl7Mdzd\/chtDD9ETpnS6S5jmRhbe2Y3aswWnLjG25a97a594c4TbCwHqcbSskoku1OLTdYuhlzVEczIHidK1B9wOsCguLnDL2gsSbNJOAAyyXFqldsuASH1czLlvWCn67\/Qk8OizhovntpHIzETRjAIZaDEvS\/YjPSmvFBsijAWGxXFwbXMn0d4O2Y3bITYNCBfXN+jvVnLJ66a1cYf8\/tI3AHrvSRTLd+jVY\/MmiejRdzBzJgqD1HmGj+bxy0FHeeCsn7lPhqRra8RXW35yluIVlZVwwmDiV3rp3g1lVOdMDSj7AL7SDPA217ab9lG+KK6pT9HQ2XMnigd1hWohSnVnb2OAdyhmMMfQCHW6YmbDpCqqBdbX6RH3kyZKJFdjS+2qZXaG5b6GYR5afk3wySom4cQwz94oONNo5hg2N3Y9dBEIy2VzI94NZAnoC\/DH3gLIt5KdcOwJRLLNoTpYlXf6doLzx2lyXJREsGCm2gQ4C3NipZJWTL72AtOA4yA72UU+uClzUXI1RcKHcxtf2ZUYhAMeUeGkMjpRfMIrLahX+Fh3FuRqrfOhdpxyAenU7BRx+LdijqcnkhLc4a3AtZQCKkPw28NzRf4EwOpKUMrshEzwJI0RN1joegYwdhgepCO3jUEMKrxK22oV8SQk+YCEqk4dtdjye29g4wVnk4Gom1QiIv\/TYbcratEoe1jaJ6EtnHm48eW6I8qrvmiavNg7nrixIFYEIxd8X9\/S\/xaIm3sYQQfFkt7r1FodRZ154bduB3cxryWKz8aEQgB\/TsnQgq6Hb36GrjnVw\/O7mC2\/kSwNGZv3XROsRP\/9pZpdcXQkdipQ4mMFsIhi5VXq1w3EMH2kZ4NDZWvB2xgnNtamxDqO2zmaCYOX4cYK\/XZWwzy4uOMMtATgQp8yfg4nIcSPZZfnnv7cChkomf3S+djXOiySdhQ8080t1ZrnCk2FA0P63YdbDmMRx8gBnVVTLHgHtXvDI10XaQ\/xa2QCwRRAupcUS+\/djByp42c86pNO1SQU+BBjC6Zj\/Rb6lud8gIY2yOHhFWFcKtbBMuUTn+ZyOyd7zFuGUDTpYQmM2QI2RbtJjRZ084GZMXISxbDZ6hW1yUt+GUlMPXtGZmdCK6OqL92E3p5LkFdmAjyM3ZDfU0iILiSXC1qRDpdW5GmuTocSkDt6LMY4HTflaBaEd4wvbJpxp+XF1wb30mTns8Ubfyhkh1\/Sb+gK3nGrwc1Y\/7ROlUdEPoN5GFO7PeU1T9MHvy++ACIi8ErS8EkDE0bJgxyO2672isflsHyL08zrDsTFMpM8wnn7g0lAV8yoa4YdO+IXtWj5YSDMM7YZc6hiUcm9NRN1tKs6jLTSOsn1YHfUqMC+E7xfHBF1ByDlCmSxovG7osqY4XXpNcxAQRc\/CiLBrU3Q4XH+NeRPjPP7KGHo6+naDoHCuz5RvWyRQPbOJxtDmkHHvNRc0cbQJEtnPfbphxdC3jtwQOUv1br9dW9BoUEiA905Z6VyhtXit8\/Im1bB5KoQ\/dFB7HPMgRq95+GX8JjGCA\/0w\/CcbwSYa8pBLhh0pq4KxJT7kg\/LXekagmd1sFNUn53REl\/oTW6h4ghAUJQEqp1uayOGGpAb3\/x3wfSIkAkdA6QTGOqayoKRBTUp211ePqw31vqV64U5ArRoGtWD5dq92fMb0p9kvJDIxRoGqCNLBA8JAVzgmCrQB7fXDLzRtuCNP0mGMdsr+gnf8PdYcyW++oTaaRLeflmlMZzr2BkSqgotj06XXFYymw2JHDXviO0HIb+4JnS3sjxH+r+J8HPuP5HHPaAuYjetQKIr1\/7px\/CWBBMqqFjQqIvYr0H3\/pZb9c4WypZT3nZGFtCYSBpOghqEt2BxUiBTtOa9fIWsg++OfMUUSYpbPw6aNM8LoDZbqSD3JRD1O30PBE30AV2NrEoOMkg8e2fHrrUxIPQreOLLLkZjaARSIU4WGGz9\/JQuXJ3o7mhPOew8LLWYUwBezJBQLwyei\/oFbR6IZ0P5QEoqlqorCtQluUncmNOTqnTgY+zJA2anwzJay0NP8UbsyIlMLJXOlGQOnP\/reI\/xj7wkdomw\/XxeDpn1X85G1XjdFRbNRyDsFcjJdG9n5ZUE5jYmtQUUxoLHS7ilGsMvogHJ+Guw\/ZvBQt3xElX4jkocOIlQrxRW5xlSqniPnLuQk3HwZEMDzIpk4hMAmRKU9M0IKlIQS4NNsiKX6sO4voN\/WSN\/V66DpgMf7I9vs3BcK0r4gxgQk6YYdN3aO2XRw2rSIFjXziV6t13ILtRnrmes+poGNn+QR7i0u1T5ZtPsfqoAUA3BuqqjUrDFL+yTQwMKj1INRs1UJvfhnTEddgR8Xyuf1DQ=","iv":"45277031aea3cb2d0021d78a628069f5","s":"f0c5e4dc3458ba6a"}
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