Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
{"ct":"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","iv":"79689cd017373c8655f97e2392cf9ac2","s":"362c0c3e502ab5f7"}
Share your thoughts. Click here