NEW YORK – The consumer is the center of a company’s business and an “omni-channel presence” must be implemented to ensure that the customer experience is at its peak, the top Neiman Marcus Group executive said at the NYU Stern School of Business Luxury & Retail Conference 2011.
An omni-channel presence refers to a completely seamless transition between all channels, even more so than a multichannel strategy. Both Neiman Marcus and Bergdorf Goodman pride themselves on delivering customer service in all channels, including in-store, mobile and online.
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","iv":"2b4e8ed6e4151491abc638d8bad9de01","s":"07126b4a22b9f8c6"}