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Dec. 5, 2025
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Retail

COVID-19 accelerates omnichannel transformation, but experiential luxury will recover: Bain

November 19, 2020

Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company

 

By Nora Howe

The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.

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