Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"ce1df4f95958b687e9c3cd60bf69a71e","s":"8892bbecffe5c356"}
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