Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"dc0b68fe391095bbd914ad89dcc4c62e","s":"503b7fd7501e0d03"}
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