Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"78cdcf853a8e2a7b9a432a6cc86d246d","s":"456da0edf350990f"}
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