Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"2c3d86be58473da538967c3da993a4f9","s":"58aae3e49d3ea044"}
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