Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"10bfc6fbdcdc2c2307ea7e62ec859fa9","s":"855be4b2f3fd4fc9"}
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