Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"5a9fdf1959534a8b93764efb75665789","s":"3cd5a03f1e1f9f67"}
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