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Dec. 18, 2025
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Internet

Marc Jacobs taps into consumer-curated content for holiday campaign

December 7, 2011

 

By Rachel Lamb

Fashion house Marc Jacobs Intl. is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Coty earns ‘A’ score from CDP
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