Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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ylZAxMF+ew+YVlQ\/CLUSv6xMbFgy2aDMTnXvOLCSdwcuQySTeUFdn0pGeJVSwIOeSaKHtpJu7Jn2J\/+mQrgg\/oWLSfdOtXTodAxRExmPNkOL\/As66VDYVtNDHAmiuM7cMqsFffw6W32eUBraNwaG9wqG8+5hZy9uCllv15vd9erY9nMSt724tdWPPDJLBUTbU2BPvdKm2aAFqX4fwASkfoDK+lozBqSIJAB19GCPVlJyng1fnLx4jAYXB5IWVGQPMi4xvrUqZ8VUrNLUGdwHd0+WLxx2KGlm7jgi7EyGgqIteoRjXMmOvJ+0yH\/4X0rNo3d3eNF+vzb4\/vPtmWD1XU9EOmc\/0mzXn0BECY8ecmNJbCdbm7\/Dlzs1QgaMGJ\/WWYzXN4iEL2mSlY0o7pkyblJCXeoCVUrlUGQUnjatNvRnEqEGb9CSrRdE5KdJ9UEESwVKdHjJno1mHlM6y6BqBl6lCfPkVSOE0KW7H6nIz5KnP6YeXU4s\/iZrcgTUmlUAnAZFPYEoWhY+rHK2fQhcZpCzRXTVy6w+htENoM7wb7D4JWktocIeCCKQ9CJuqm7M9fMtekP\/rCXnTXPaLPQCcKWvIEcEKTeUhiIexGBfubIklcncTLED186u9q1koK6f0Dkbfc5JQFpkUYX7d1loBwloq2Q1Yy3DwA2QDTJj40IGRPtQ0of93z9Zv+G7CQYIycbspRieQg9lRONs5kYauE3Tl08zgeg+292Pm++oYY73U17JSQmb5vP6NKD58yUug\/ZeISmecR2XO3VWsIgNn15l7wYwfnt29XAHBvDtHLcw3v3VGtW1SmDzE39vyH\/S9wgPMcBirPE8IAWfmJdEIyQIT9I4oPtXBJot3Xf9\/QDODr3qZY68MS\/hzOYfUF+tlbTNy3v8bI66ZGXZGFdUaf1j+gYLSD5dGt8l6DWRenE4Uwo5IuSlq7274j2lRTScf4PxFLWdFScKe790jKO8+DAgaIxcIi7Enc+yXusE0hH2dxdzP8GcE2drUpkQgB6cSbU3vEYHgjUkM3sxSE5KYIbIfGGphZboiVYQZgmq\/0w9GeVI6Px1QF\/kLpCC5CcG4nuoPcEwP36zAlIseeCACws9ix8PlIOezwTRG5hXcy2gDMSoCwH4CiLXP5a6fUntqMDNavWwfA3bt9d4yeOtKBER8yco5Lmh0MVJhGZId0XGT79qz4282s4bFuTCZfi01584c+SNSUHeILL1rsS97pz3Vyh4tibOF1LKk0BTVLJvzBNwIyrTaza7mUpMIATp6ri8qhp4VMn4ns+JglHp4zLyaAbtXF7R5yB9bWIVZWtQUzS3SjzrKTfkDblqGtMKK7kyDxL1\/B0epdlb5zFuIFXo0U8UxkXfHd9R\/lyj8SDJ6+0GmmEp\/lYisYC42TUu0wLsomnMhmS9Ttr5doGpy\/pqJJ5JqkQGz6IbQ8XVs\/aYzRwUPgv0WocI\/c2huVeWNi\/MkQQpfCzcH03q7fOLRyi0BKWsuxkS\/FZIbxVNEXaLS\/53Ms5f+zxf8DUbU92\/Hxi3i4O1R03dM9zxRpPNA6SNl4GzFLrjqmyxKKCrO8N7Nb8Obz8DUOBntgj8BH\/041kpKKFNxbrtiZ5F3SsdhasVI3QJj9wgpGZ7cExj5y1lAKXeDrCNBzY361aTrHwpPy8KamFlBZO4f+L\/obyklSAJyw3QUk5sL\/TZX8Ic79l03dCjox+j+\/HoxWSC2dfUjJBni5sDHmUmW9CG3wMkE4vfYQk\/MYbg8ZQCa0ZyjKihYoKjxts2LX9mg7s2H7m4dN6Lz9+J\/auxzRI8oZsB9aZZ766YXPmu7ZL4H4ZX3+ulQHeV0xfMBGmtNS+0gMp5XPET5omMgLXcP9gSqtuTIx\/F78RPcjp4+ewTgupVGorGv5rvTySauc8tF7aFJS8rRKbmP5yt+\/r2lx8jnWpCRy5pYz0und7KDa3cdh9xzU6Abko6FACRrPe+nhUgpc1FK0yVmF6o\/SxGwhOS44Xyc6TUKsKEK5Zs7iuHlQgb8Tq199J8XuFvtQAP18gAQY6hFkHzz7nqvWkGfYz1oOXfytN1JA0ohw9BVUwafxK8HT7vl7QTrtzOlLmrKxvBugsViSUAa8IV6wBXk6+qNmNaxAfBbtC3fR8fHrCDnDQvzwrcfaK8h8IskvLbc16L+++8nS3XsqyE7Hv7d6PsRI875PNW1D0lEy4dIqpTlEVa+sM6m+D00TNsHchpS\/aK9Z5AZ5l084plPXc9VTfEgRhKEPthRB7BW7UuNS2CbwKCZ5xhqCJ2ebeq3kctA23UDEAU0Ov9RL6EnGXGN8Lt3TVqSCmFlpe\/CKDcOeY\/XPiX8Gv4ssLIyTXJ2P54p1toERKrMZmDqxIZF6lJ4aQxDzm7mt+dri1Mftwr6uAz3OkDP7D3fV\/CH6oe+CFAgmcQRWZFS7f+UvSaTHN0aTxnSui39Whxe0AUpX99f54nIekBqi6oEv9igWbMuGUSWRi5xteJ9HazU8yy9UBmZJoH4Y1Q3ai3eHNuuu2c5S9VMxyJe7fZFM2oaABvfQ69j5\/4HgfZh7LKGjnvB+YnuJBLkQTGwsMQyJd70b6oxrqAXyJ8OrpIdqvT\/Yz8eg3hjaCHG2jnKGIiczF6synDzMM\/+k85PrSe9IRVrMWzyOaiXjXaIHmDrIzltS5o71xhizBJZ386iWPi7XE4nH4mkbC5NvmArXGwsbspeuznDT+N5Myi8FFqADOKbE4ho2yosa5mms5ZJzlwm9l\/pBX7hl9Uehz1qgECA9Akj68l2D9MbDmX\/XBj7UWh\/SWrsNusk5\/uEJMJYkJ92iwfnGKLd2azmIZHR2VV84VKxGssq45Z0bTllQ058cPdjve4glI0BOmHaWypwcLHlP7X8qFvFjkZXSQZ7Fl66NKoPS1z8I6N\/mxjwJ4Fi\/iVY3fehGfpHn0s2N5xt\/G2C7p3EiS8IRleX6BAFkJwJelonlIq4V4rjw7E6cC96RyAw\/WbjL8YOyXCL0aH48A7AWB8MD44luRaHcKVZBnRT8WlDM09v60YRXPwZ+EKMQn+h08c7nmkg2fUDjtH3va4xo8i8dKwA8nVW\/b9gt0Q1onW1sMeoDrtNWFw1MkEkPqwDRerDVR0nJlB6Q89jcm6vgTuD1Ks47\/JN4JL+CQxg7tzYZYH\/dsSk1KdwpH8gTD4ref9m7nyjEfXe9UqXe03GBhCkDVlFl+JMbhgz3z4HDkuqUIEPkZaiFY\/17TxAhID8+vaFQlSO9VIPFqUsnbUgxUU6x+EdfuU2JdRtxt4EfzogJeiVZi8HmAwE68XHVJCyWoP19hPD6I3lriLQqbe5C315goqOx4Go7K6Gh23m6VEJdfMtN+X9E+n19JlhZQ8HmcbDjrTVQ2Mt9WDcUY9lv9DF0QqP5Yu8LcZnxwwJVGrWW8oarInoJ2bTYZTRsZR9OXO5W0k+rx50FY\/3cdxaf512pt0PqwBcJFT53T\/\/2EDbQu5kcZnATRWdXlCb1\/eKqLr0yoLqcsHqRjFjCfnK9a2jh2c8o7lSUDTctqsDiUUdMd\/68in9vtgRhejYzGqvx1O9TxCMQTTxp6OnYBcnebxKHWNGlMRPB7zntUJltXz7o7MK0dwAPfRRnkLwp8ncozteME3UrYvOwEuuyBb+yYwXBQXcQQCeRQdgbaeLwGT67BSqxDG7IWaDyyj\/yyZ4d9wlHmuLf5nPejsss4P9nT2jebdJJTy16m1Ycjvpn+MRNaDl2\/72NWQRcmDz9fABw1vS\/3KaSjIAJpaA3BbQTERm7D9T1Bz\/BQAzqc7zyxKZe4m4ztU8xi1naF37hbi3aWIwXQghzdy0UAF+uuqpGTJubmazBCgkMVvFI8SSOJ3GEUIaydJgC6o2dwDqnQuIW4kiz+KFcDAglf7Abgxq2tgRlHvGSVUDEcpkkTudJOmQBL6u53w+8PZTGbiD9JN2QvgvnCyp9leoFn4vdYmpxleKWXGaLXtRWdAYhJvQQaaohkEQxxUQfrVcfXmdMEhz3NZ7Ym0Vj0sp5H6XorN4t3iYF3eujAQ3S5s4QXqHHUv03EfbmlN2o0bY804BtbNJ4WbFdj9uJV00rixl8EggpeGxpdia8lU1jDWzxEZ35PQW1rNhYT+xXfQtIVTu5niW5VbATVPwAdCDgqodteSGiuD+jNw6S5BG2DME2SpyOTlnu5vEwr2MSv68\/A6BA+ewkr4b4mZ50mR663+8lT9rANyNC\/F9pwsofawWisLAqc0sEE\/zdazb+MPEZfhh1KAkFkUMTsG8dkfStxFVWSnzn81LUmUhPfa3gVrP2K99Q6+wD\/4oIM8UfBIJRwPwk8c18SMP1SK4YHVgfzXQBDcZmoNlt9B00LNLM1MIfmsNQeRc5WXIOSdRiBxFymVRjLBT2FqN1XnRoCcv4\/uEishEFE8\/x7rAm2iJSCK2emTFrUAZmXwvpzRim0Ey+0n2lPSZYlHmxNx\/pD4IftLD6Rjl\/j5PvHpLrJw4TuAPo5Fxkj0VtmSeRCX6MlU\/h3p8V4xLLt+wr3GLrqEBfH1+g8IaMttcxvgv3bsqyq5VGDn6l\/zt5VT+9CO7TUD7wHCDXPs75\/NE8n4mHNOMaQsT4kykYv5z2WWLyB5ppOxkPyrGCmPDY08ZLlcrbsAyp4jm1oa7tTYL+iA0kCMh+uK2bu337xl06ceUmRO6q4yfNzsvfYyoLnF0pf18WliLZxIsrd58A0zyHtc3Aihq7RcPYVUUSKHoeglcgXSWIowd22ie0Y2mIVrC0tQ==","iv":"e417ea2c833e9e490e31057a7267ed83","s":"ba27216e89b4a216"}
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