Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
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","iv":"cdec2e14ddf1183d9f42df0c495109b7","s":"05ea310c2d77b4d4"}
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