Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"6e1fc0eb17d679541cedc1f69b9dd7a8","s":"40c921653a432d21"}
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