Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"25336e92de91e7c14c14c55186dafb14","s":"560c67aa95912b6c"}
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