Retail
November 9, 2021
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo
{"ct":"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","iv":"157497626058b42be7edae6b1ff82a17","s":"6dc24fd80ea37077"}
Share your thoughts. Click here