Marketing
April 15, 2022
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta
{"ct":"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","iv":"06899613e4280676f201c69f56d4864e","s":"7e338ad240fa3077"}
Share your thoughts. Click here