Marketing
April 15, 2022
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta
{"ct":"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","iv":"5df8ae1509beaf4693c97d602f574aeb","s":"21bd97ad7935645f"}
Share your thoughts. Click here