Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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naXj6AvXNwv9VRjTjSoC\/IF8310DgZnl+w99FHv0+NnT4lCl3S2vwBqz+x9eVOIMztEJAfA1gnyvl1oYAU6Uq7JX\/jh6by76hcImiDWWZEWmAGrlrWcEyCryH3KwBqRadGiyO3sjowOZ8V+UCkJmgqlptuIipNn6jDo6gDa5kz3cBJ+sWXh7ZKpQ7Ut9v8ubLUyVWjHZsFZY9PDZpZXs5RrbpIIcpkBBlXyhwyggbGP01Pb4wbsMuKdaQWqIGYnbVrZjf3LlREB4BJPxtG\/rQxRKCbrt9ElJDhaotW40OpmevgctkAXweuQNXi\/dyJbO4EyGVgPMUUT5PmgjpcYDYRI4lb\/dUuntxvMDU5WqxWtOArNVOj\/Orb+vWJzRYJIATi8pWrxIY8XB+VX+gPkzuRJkn1+ESNweQ2eLy7QtvSFgAjVwvXySRkySmzcamb6GFpdwBA2vhbvF+zwxzDiH4wqPA6Ir5UIRyqa7gvpf76+sorpk8aiTVDvz6Onr+J+HEMt3waqA+FcJxyRQ3aSpVCczsnxWHj5H\/\/ORpVYHt3aoErRsb7xL7iKhUxaF2RDFrMv74C7qGmKgBrV+g7fvHZoguVpSu44e4X8BqkcV6+c2yfmiljQmo1xl+51fUNrRZguaslcMXFtsxBAq9RWtGKIY78hd1QxpqvvX9nDgcN7y8zpzNMpkpMqKAfjIA\/Zh8+EpgspdLJrC6ZA23RCm\/IZUkc4w6g+Lkb0HYba6+QnJmKxgiBnPGiDyhhER+nCMKJaU9WLX\/HEbaKnIuiRvo1qP5yS9dundIQa2Mm8SPvo2CnB1my9sCi8tSEHzF+BNxaIwMdwVEbsTaBRarEvndSayIBOhh2isNxkWC1lac96SHALSYizgcXbbTvYU7r7kSBRU6KORj0XK1hpmiF+lTlf9kGKNhhXcjT9SX7IDxlIZ7JUG9ajvGc3VpsJaSIeGiw0CcjViUceKN+BJ1oiLu2P6p\/u2ROF998QG1x0JvgLUutMUYGFYZ\/MaDb+D1KqgVMDY75cc1urNVBnN7IQV+CmHcPRXSLEEWDFNfeEQ1\/78nntNq5PW5EYTNUMp\/PsvSdHrqQFfDLrGXEtDOz0FhlyjhBn15852GGTi4gNlBbqOy\/xIbxwRZm528DdqDtEocH9CGeJcsyqMGHh9D5ixvHEWHnzKxmk\/evx\/Rs3VdlPxSRdMdS938AqKL94HDdbxO0M6hQW757arc8hMMzPvhA8tub4mvoQyqZkUp86yu78lr23XlTPvMQbXCAECbX9MeBQzlKSW\/BjhjixWr3RhnNJ4dpkHCm9BjEBG24zSwmrCBNMXEgp0WPGV8EWCLIX7DryZS6rLKJpTgLVnlstjVRIijEuQGCT1wZpXRJdjQ\/\/d60zZBORbfd75yh6pm\/kf5huXY4BYNL66qUIqBHClNmVzm4iuAoENTM0WHZUjYIpPtu6+KSdVAZHpX2AHXeSgnVTESLwPCzjhnWg\/zqmUYpmGQYon2dB1hnOXwMxdy3EvexGpc2GxkSrJvjmfniL7a1WyfS78xXzeHmBUucp+5pzKDF\/3JA2bCj89CpQgMtHX8EzNXXu3wpTQ+coEz8UPjH2S8FPffjhbXrBm2SuFEcy9XvlLuoWjV71Is5Ld4vP3ZVqbAqcCf0tC0JtzFsr9kEaID\/qmP5U9eWUlfos\/NqI41ukS0F2XcpSlkQMNqcf3bScaX4XNRMPtgJGg7vBYFbrV1I3p2O3lmCDngAAbX4g0rUKoNdi8UpesI363CMcyHO96lp\/zQvB2XO4jV+M9Khanc+AoWZJwNrPF\/IzW3egKYauDaxEj3MqC9NJCFaYF\/cCg4KtnELmYEa2IET42TzQjQah0JYAkniTxu5GsuKaSVWj5eQB5YoNh+LKfUi0lFOpGmLH+qVEU4aMLYX\/LSy\/H+pMcAkyM8YkfTe+ZdLS53sNYD02ys2HWsBZLxr9ip\/vlM7xVd9GhffyGBi4B3jxn9p0Nx95Xb+6bJ3bbDN6ZTx2UPjSq+tNBfN4Fn5wQe94dgTO9s9BHvVVYE4gB\/m4eMjWOeBT8HKaGa7o4BvKusjceBsfsZHZbMCjM1161eCC6WoWCGBOk6n9FtvIesOHRQbsz34\/IgLIFdDFfv7VhX\/L6q5x4ODu5KWMy2K+rTRmaBX1yBsyVu6RilWeIpDDxv1Z6feYOgkzt1npJU6Wpy232bigknf4AR6cS3E0jAlQzA0yXVaAQaZ+B1Aens9ug5OnIDqhjrjrd31ABoht2jpkNi2jEaNR9llPdMnk8WNNk2JjijQrBX8ZW8S+Z1E\/XgJpGYJhDCPisjHXklGKZmbgLDp\/N7m93vW+y5Amh8dUqMRfQQTIludS75KhKNK4G5+UFrPs8+h9J+Djxec7tAhzD4fkdRRnW2w2G0rfnuiWKDlmtaaqdcrj2qj+y7yYmaD\/jF19LnJ27Vx4LaLL1IGj5vo4so6k9YFbAkX42rFRFzz6GHLCv8tusFSt4Vn+7aEn9m1USMuT4oc94cpdFmz339c68lczosI3omBxVyaMmDv+bO1kmXlwgt1dL7L0L4c6M5o4VugbLY6jwmK2WwnnEzo8GEcugfQOE\/p4BBjKHdYnCIK376RN9naLUSwl3a7m3IBG+HyA+AL3mfiH087sBIuoSHQFMjeSVpeveGadQA5iRNn0vG9k+pgALhPkwa\/VobXVv5L7uwMzZIBtkAGmaYd2puEXf+vtkHz\/yEFl9vaadIjD\/KQk1zSwIMCI2SLHCVGtTzcxGtE+QKWqJVdTwj4knIaAXTwgQTQV0U1osgve7\/XmvzfAXfiWeQ\/JMCKAtJmvSt0p1u9OQaZm1JCH60\/uzTm4Gai3tEinMx+WVOKecCfqfIY9tL3PGEbyp8mmFNwyKIiUy2PqnZHw4ChRc79cckRP\/9W\/Xgq\/RH4EZ\/6lyUTb6jWxzI7msfvl8WDfOWzn0fWh8RytFYUTxL3I+Q\/PLKUx\/ITMi8iKz72XrnWnMXgkk+QEdknwRAL2gMKpZyoxteuEtz3ty0S8TjYLA0ypWysZnG3dRvVDf9U+756WpG45hL1Z3Yf2C+96qLpyGjWoZ9GwDNW8Ak\/\/63zuN3gcdo03C8UUb8PYIdQ4YEaLSUeCPk7YyJJaBwWDJ3HWGfZFOsyJ8tkQ3p\/0jtUxLcGLFS0Rk86onEC+2y9KjJkWQAsGGtbKTO7O0XeJLdKZP+Xm0aGqjUVC\/XAAZR\/KkkeRvRJ9bzp3VUxUznRryvb9ApP0bCUQdfjFhFd\/pVuNlgKslEcz5Lwym9Puo3n7qskWNlia0IM3jynVCdQ72nN078DWjGBqVyKe5J8PRZ9eXogWGz8hfQqElicNGZMVjxWFswKEtGNqLYy2k4HxPKR8e9cYeV2+B1yJNtjHwNAMDiXOUlzf3Y56JvPO54L3FNKKGv4\/qFDcF4z3Cd4a76u\/knLu+DLJ4cUdeyOM3\/\/c7Vjw9T4Vlu4MZ3kyHLFmONjhK9ANXV4Tk1zww2sjCIOOhi5x5DXAa3PeRxHUp+bB43TXUXBIRv7l0RQU569To3\/bEkC6sSoXdcuLHn84bAYYQ4oYNAkcUX+u832DlX3+sGT138GsNrcu93SditEr6Qr8eYnvdb15VFv\/OhyCtf1FXEHnBNmT0AecIoeBTUY+f6V6Y0WjSiSeu0nvIy9mlLG3gkMZ8+V7zuXf5Cabr+Yo4gSK2yvZwPxwEMvZCVv1XtZwF8yEbWiIwlRmT5glW2+OmwjvRKjf5ROEQkL8tX4+mDAfbLzp4ENpcxT8XxeCCexqyMkfdaEGNe2a5b2ZPNCNLDDbOqUjInhguEI7JhAv5vdwCUvdSWhj5v6QfGZfRSxcbr2fBb0dtSBToq5TUchiauiNHz3zU82LxfBnn9Rza+VGha2r+spzMXfNioBxrvbm45ZGs2HxNsWUBeULw3fFJ+B1cLf5WTHdQy3DMA7\/ujovpzlTyyKoTWPOXfuxNUaBZkdRkbjE6wQ7ZgQ2CbQzcBg==","iv":"5e8afe10187425cd10c0be85b05ff199","s":"f1d89f3ba9460e09"}
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