Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"5738f4d75e55f3caff74d39e2e7df045","s":"80ff6fd7228c7231"}
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