Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"69fa276d4ac588156f9a827c4deaf61c","s":"12be06919aceff4c"}
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