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Multichannel

Moncler blends the lines with CSR-focused photo contest for spring campaign

January 13, 2012

 

By Kayla Hutzler

French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Matches plots second act under new ownership
  8. Coty earns ‘A’ score from CDP
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. US luxury car market expected to double in next decade: BCG
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam