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Multichannel

Moncler blends the lines with CSR-focused photo contest for spring campaign

January 13, 2012

 

By Kayla Hutzler

French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Beverly Hills, Paramount Pictures celebrate 30th anniversary of ‘Clueless’
  5. LVMH to collaborate with authentication platform through startup program
  6. Givenchy debuts Matthew Williams-approved ambassador
  7. Introducing ‘Heirloomcore’
  8. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  9. LVMH averts luxury slowdown, revenues up 9pc in 2023
  10. Men spend more on luxury, but shop the same amount as women: report
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