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Multichannel

Moncler blends the lines with CSR-focused photo contest for spring campaign

January 13, 2012

 

By Kayla Hutzler

French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.

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  1. Media could have more important impact on luxury business: Launchmetrics
  2. Do office legal protections apply to full-time employees at home?
  3. Will daigou help brands survive COVID-19?
  4. Day's wrap: Burberry, Boucheron, Porsche Design and Tiffany
  5. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. Burberry, Boucheron, Porsche Design and Tiffany
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. The pandemic recession demands a digital response
  10. How PR can help you salvage the second half of 2020
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