Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
{"ct":"0Kj4mZOcSjkkkn0dUuCUhKpFX0i5Cx9m7lJ8LLBVnZZg0HIaMTQyM0A9\/mYSMcaomCOzZUURse0BWYOxsuSP1LW2H+8h2YckmA6q7N7tMhrq9ETkWLLy4AMQ1HZUDLKpRnav2vteSBx\/13tm47bVQOBKwceg4iGazGOc\/xnJQSuzLMGPEYrOX1Txc5xfsKVYtmdXf9h9QSkhK0W9NEvz1oilqAQ\/oG0tu9LWOXZ8aUcIQvlhJ0Jdb\/PUt5fZgRvkJA4yLBI48FIqvGK9XSlE+G0ADgvSqQjyuJUKC1YTqeMShbLUaSpuSCiJZdYomPpYa7Zj6Rx79aWhW1Xy532ncoeQOl1HGp\/F\/VoOv3XhpoUmeKjAGC61CGZ0fK3HwBnPFtOA378rEv0icDi28tZUfInAUpi1I2MCYRZ7+6HsiZaFjsw8fLPPKtxa4yqLT5HUOxanyTbwXYCGeJssDIYa7Q+c8rAnt+GZcuzuqGHUzSNgV3cPqx6\/qC8e3DDRcudyZ\/ffqBy5bNmgU5mepuwqO4GN2ZM5blbk9\/eJxp5PZVXdC9eNyY2poJ7NMMK5wMMBoD\/srmdch1cV\/FYmNobI3Sk2WzKb4NiTe00YDzaJquhz3tIaXJHKKccGiAZSuK\/mM5O2xrHrJ8Qj\/nFk4A7dzr8RnJlrJm6GOMXDcFInHluWoE8tghvI8PA+iDaEiD62CRUjvKzcrNnkjUPQgaVR1rtE+\/iF8g56vUdnWNSqvkC5naukqtGs\/gb0JCQiKeVyhjFRpT+jfU7nIKvY3VVQwA\/FjGUGQ1mwzMVvfaPLYERHJd1WFPNtIy2\/cHQYiUyEk4324PaBrkDgBbZqtic6SKqzabMe9c1jL8W0ZvrwbkR2tg8OV5EZww7lm9FDyh8yTkT1geOyHT3DhikfO1aaxGmzR7z1JrMMIax5mNiy\/ORF6Z5T1UHCtgamRjOADaumQNA0YEfls2YSeYsB8C3l6ZH0bZqrJNQwgGc8jq\/gSRNeeskzIEbRZtH17wkxiEEMaBFkINY5d4TG4XyngQFZJcqYoJSyIkP+rAUPndWjMDk+2294zfIIgn9qOed\/N6ZVoh03yJZys6z+g6mPkKj8Jkm2i2CaRfeazPecEBj6XgTVj8qqR4DtYe3ryP0X+HkQARPlSdev5JoNUt8uwEf8YIO9a6HDJWJ6Krw9Wwr52ilcYnhuSfavAiVtxS5J2lfU35zILReSlPRoB7nrfwx798GHa+b4RmTt5SDmZgwOspShltTTuXMXqeu39eFlHsr4teasTn9kQST1q6dSz4hl1hvmaL\/gdP1n8q+CApVVtdcEY44bAwCvaFmGHCyc0vcmZ7HUUtN\/Q6oIPxDlMylV448Y\/i9tyn70BhWv8\/ODNn3X2clszTkYo47IMQPbwpb3C3HQi1BQxoCBH9pEFSkSos1OAQHfpyGf0cHRCFdL63UT\/42Mvf\/6ek2lPKeQkjDPjV9dSgWULMXaJiOAVDLi32GIfCgXLBEQBqFM7NtqD2GnwNfsmzCG8IzDn9Ot\/oZJsupc1bz+i92m8KURt9OaB6Qja75LyX5XLfGM+3rBxUZsBax7pvVZ\/0i+7jAuxpmb2nJrYe3EfSGwAXvW9jykmxWaisgBCjvgltw+qt2nbtjt\/Nj1f5a82S026Ke8zzHjqj0sKP15TrTKRmHGKzACQ8\/rtlQvGqq+4kNtg2KNsgO3o07S94fbJWTNd6oWetKBumLR\/wgNnnL9vy930peuIPOUNSqzrCe8GCn+xO3qLIpS4ACGXKY65XZEA5uAY+jTTFiFK7Fz5xamQf3HMCeGGOLguB9SnH63Dh0sl+64QUOLZYbO9uqRfCt3VTqWy9XhSb2P1niFPHbxN7z7W4j0KLsutCRkTc1DvmCHl0NQgDILUiHHqKdQpOHHtTbrhrf5AODmImGOGAXelyILuVuodQx\/Si0Lqkz0ton1BAEG\/N8TXl36okfqGnIu509wwkzPOy9XDUchIsrXHBPSoqBkyo4QPd7hYNS6Rt4DYgq33TJNcWv\/SvwwzZG2K1BqT5N9rRZyuitQXE\/oVBDqdlgk6sXY\/maCV9qGFJI135AoDjHhv2bLhlYzuWTMMw6DK6qTGVawb6jGYvt3L2++GkPym\/NFv7KTE+PF47xwF4Ctp2LYWrFnFur1OjB\/67Q1oUJiEbWydtyuf2dt19rInQeB6DBFPizsj3MURXXw\/4VQtPDss\/B5Ud3bejM1jmhALHNGg4ZS1gVOnWtRsXrX6hzs8VOqzE12WUktbYheNVll+Zb7H7kdtRn37XlG8pCxCggbW23nk3U+zNd+RCgTI5AgYcp5l\/bGEo6425TAafWowe8FCBF95ZJOl823LMF+412hMWGcILsv28Z0CCO0L4JH\/ey+S1xAwOQJ3mU2RefRzSjOBxuJRBhM\/YrZXL1B6qf3Zxnnik\/Jef+QUlvVQTixR9Pxfj65myrYho+Pj6x0N9HRSivGK5AykUVyXwZo5HsBsyCWsYlpKaQHWu76\/VQDlWlcdYbodsmzp8kNAkjp5RgP9zUR5rtLv6IZ2dzuUtBLx6nG1dB1VA2fPG8FiANuC7MEvog9IEdcMTytpu+3Jl+6sSksytVRTn2CJ5ga286rFrCzmTMZa6WPghZbuuF0xFge366Q1q+3L9fA9817Eex0m24\/O6FXSfBHcgGFsZPOgAkjiz7pNM8a\/eninrmEMzIyv5BKI84asDvxqyj\/hIxSNwSWfRITwtejKuqrDyuA2WPflvI9uqcHu4lgElpxphmAexRPzp6l9vswlp02gQuNHgQqbSMcQIqaFtxYLCwnYQdrI1rBqQ9uZhmaT7hlyWh2zMl0w3mmoRx\/EpB7ol1zbVUx52Q9aRN55Mwou76rfx3FjRQPUUIw72PfASOLULk2ZcR4vBnExzQKD9kqWkL5Tyo62OvAGvMoFKz+5paLLFh\/p2BNKzFQRYFI\/UoPvSo+\/Ka6O\/Qg4gkw9qy0BE6fP89rvocJRxHwc74bNG+ToD2A8Y7CAKcPcyu1yUueSOkB4CCtwcjzln8cJDE5A36yGdUsTcBmP7pOirLq476jxGq1rM5zVVKl\/tPBvOhmWjbogk1XIIs7pRuAX2X7qDVwHjMnQM+UrV+AhqMKLpROumN4ew3omqhHl6Gqyhmc9Esh+2+b2DdwwIiOVMBWPDYZ\/fI24qNnUn5EPWtSAgm+fVYaEhA9slEPJoHlvufWwzFfMYz3KAzADIa+2pzJPto4+mYihiwFMqKio2p7sP4jeI8XK4IHZrjtM54+\/71A3K+tbfIwtsaOByM7FEfhGmaij5r5npDyTdBokjAqgyes2ROcCee5VOzMAuopuM42yz9heH42X+EYAqJ5W\/Kxt3ya1+0oPFz5tX3MYzq0dslpgpciYxfRVubD7oq4EDUU9khczsuOyQfiKxRUy6sCQz2YQh3AWWQYgkBQj8n8ir6KkEVGpfSswj4vSP35ySfOHcC1oEWEI\/lZD\/vor1+cllskO7GEtuYkctStMt57lBoQXhNc3JgOWaJr1B\/AxDF+JhgPHg5M0M2O8kfTEWTk01\/JWGpQRllyXEvP2eBwKyuPgFr1raUGIYmQfIyON+V+8l57iPXD8nMk33XToSgzUJOD6V\/Q1XSsGKFnCYK4V1e2BYed7tab7VZB3kSBFy94irMHCMK7Kri6efA82QpeZfgdu3Jl6YmtLZWdvLUhGP\/dYGz433G7VlnCMmu5kfex\/dPWMou4P\/ejV4\/pSTs7zEJlSZ6vZlaw3wDe5suM7leuwtxz2talwngMmm8Tqdsx4U8tmFjSqbBqNR8kfb18g5tBGHrdE\/YxyLUljslvjbVWNrMU0kH4OdEiWMVTV4yUrIJnmdVNwolLkwzvpSX2+aN\/haV07mM\/a\/IdJY8qSjQd8ZRD\/LirJ47bepdkdA91obEGXZqcYuq9YeljFLJTRvNv\/hlBWoPSMjsCbd2JZK3eWnepmkwrLo8W7v1HKGgOIcWU+dKsYvrGKMBVfc9V8nK1fDmj7+ySQEiINk2b2axbP6LADtRpr6Z2JCXDeXJ\/GUxtXsqZXm5g266th8ZyviBftJooPnKAcuW62d5kzO7xKSRDVFkbmjoszOxxfeLUyrLRM+YpV2z8cVQKthJPRD3lPuN09CdX9Y16aYbhovB5sziikCCRmykxpcRAHyo0l23KnB+PFywxhYCV5W3SPcbUMHuisb0DGC2sGH+gC7HZMQQcPmH8WIgCTO5WbkpU5p73RSckzxDvfDWnv0ryixlAx\/Ik6hq\/h11nSmepoqGIRS32dvTTehxPzbl6kjJs434vgbhgL+UP07Jlq5aNZ2lSGNYQxoQBelFgc0Ehb0tE7rJqzRS1NPlWbSScyOs6oD3qJD0iOgxQwuS1LspF1Xk2syC3iv\/9Oe0fl4PqKkUNNm6RvubDCT+UnMpJSah5q+u4d4w+qSau+Slg8TpUM80lLiVSpJjeQfuGhmpo4JjGGMkWA90tWCguLFL2PgwMYwtXc\/WmfzC2EjJCW\/cRmv3Id3UXQtIktm3aTsW1HeLN0Xb5QwSd+tv+haW5ISNp+mYckU3iIdLCZFqb2\/zg3cJtW5NvlzkhzZH+DTg2w+FF\/+R2761z6XEeK5mdgwrdqlZBbRWlk8+uFnRDMmgY\/WQMD9q53SyPzNqHCcrmJQLMgvHvsxwIw6gebyEGP2UFYc+7AG8aondQ+XqgL5VxKWUu\/LI5rxXHmE3Lw7NPtb\/QySH\/VsKZjS803HkT4MRVEO+gYzBCFtm8YLu\/jZUsFKuNZM7fhVhcMMfieLfalhQ0mzDLx0ra1jdxNFcRmusL\/+M464iFFe7KlcvRuzVK5lnXLnPSh7qKydWTJV3GfGhVZR8RaOKM41oDXaSl1T\/Ck7FKjzVZwkLLxSUuXpv1y1mM3woRZAv5XMHXckjQCkKZ4NbMedtePlkH3v3P5Nz5T4fb0o3diypoHAn\/cTv8s96n9xLmqpwfjLpnuaplUFkP1PMHXsrIeiw5pxJxhf6RCo9wdA\/J\/723zxv1ElpdLbtMs4JurCvqYdF\/Cf1MDAJx7ii7oswCA+i9IADG3LsKo4P83np5etvegaUtT8RHLX350NyAv64kEhToJvoVLxGXG\/lZe3\/8a0Yl8C6PGMyecZ+H\/mEGdX4yb+oGFoIucvtxseirCOXiovCf+stsNNKSar1z040gUzlOhC+QBYq31yHyhBMYWUASpl0RfqYlthPcwNMtE1QMn0bllVYSiAn3td+0uYh3uKw05TWE00EaZQO8TYigR42Pz88Ibn+w6jjo+aY0Hob0lu2xbQVZNx2y861Y\/Ie2qh6CWP8DrdQDpfQWpTrHXfBoAIjOtiEXcFZKUDBtkz1fa\/kQd5qcOcLlI99pYXT8oyVtcJBGs3DAl8tb6nGzwOtfZqEExUfN2gDE58fCYUWYDX5IJENhXSuYmXJFrEJQi6Qs9ouWfkPw\/S6o645fkGZ6fPaUJcd4uDJv4OA1b3jeC4jGcWmpKEsqcSV2ub2qbE\/oXBfCG7VncI+HVEC\/fuaZjnS1HzScirHJWJUt6acmmtG+KBEtSIEy53Fg6fUvDA1IYi5XLJuJk\/oBIrOYp6rJJP6Hr+uk6ZA8Rkco6F8\/Y4Ag7t2FCLevATK3CgwqV1fX9MiONdvEUqQ2x5JG8bMAESwnzUG8X7mzz1fNiKRxIiSxMqattt7D95LpnIcobeFFvhISj49JktRqHgHU2wLdGfaTXmGuzh\/OPWJP00+Khmp76ij+ipW+epz8+neSNmK20rxG6SbLJJLvCr1r2oUCLe2tU1T5oO3KktQ3J6uzzvrYxGxMn\/WZpw1+atROWYXmjPsphgHMNxXhb82VQN3FrZ1Mrm3kfrj0M0bYQUmgiY+7zfpfME6EhimADtNWP24fyAn0Id8QQD9NXQaMzMYYr21c2kV+POtgfPQFF44z0ZOtxDsviXNF8OT2PXar1tZ5iaELkDAhC5DMlzQtGn0mwTbAGCAXEYA8Vqd2aBXmSt98OEyX47mA\/ghNv3oekKHABUthXigDw1ScIM5UrZtTQufyzn9wMJEtjfiMc+CISbCgET89Vjpmkv3EvRQ\/ubTYJ1t4RUNcYOlA6JhJKdRA0\/vrf6Pxt5FCdMmnCiIkGBHj6QjTR+IbwHL1Z0FvS5x7RgKDntEPyLzKPSO+QVZCXCsMcVuTfOZUDCvCiA+L\/r+tz+2uH3kiwbUsn92+0OOFHJaf84sJjR4Ie4OL7l7yIDCe+kQy\/ZaAX5ZILpmApyQe8DVHkIHkx3xOzEeST8L+eQbMBQz8dKH1gaknCDzvorCaO7aD15VBG5\/ncPymdDbfd78tbn2qa8TOUtUvtYNWUS1xoI+rub\/rLyXX8nt1C+gy6b2nZEX3jb9pqoxaRBH\/CgWPz1jzuOWF4ML\/hiOPgVMox6Z7vJBKYoon52zVPSVPIy9M6IpgGM209X0sToKB9VsCApmgBGOIVERUvga734guzBJ5lDHbPqYJ4wwIJXODks4HN5L8LmnFLhVUKkUJBHQqhN7rbMZZ1BpQFgv1en8Gx77HG6PCioVCSv1Zetl0GcdxZ++xikm4u5tli55F4TD3Ht2IIA7S00SUYOoUgGYq1ruQodSRZxeXzR6lQlsiaGY1ujAJnhOob50JmI\/mmbP00I67AIzAcIMLEGcS4+hyLYpzcRIb\/qVj33TgKA9hM2K2\/qUaNdxpiKc\/PVKF6ZUm9hHcbnAPSnXUyKvXf1XtXjqx11rDEos15fSeOLRPOOl0WFfgdWd3\/1\/3D9ZUxzDaYXpP491ydj07edAJ74vqBKL15e7+u+HP\/DJTVrtn5F6IN0i70OiGQ9bIcl0bhBKDGXefyrshcAZ\/mSyoysT0ITY\/teVdqu+H43xyGL+A1PPWtkwsgMvj9OHERllMhJM49SFG6vHoOSjY8aXVzippts4DfXplKxxUZI2DLUcZQOYqOeCYbRUSoQ0MovWr3SKmbDsUhL3SNVagOSlsHsV+Ypag1Oex1eV7zOiqgp+VTtFvpaQKkY16FsYaZuYpVLssb8XI2IjNY4idZCE3pgh9Ee9P3287nupxNOk4ULln7hYqsr213\/CUljrIkJn+8lAQu7n7HU8fJpJiNz4G9ZJEpneJlOPSVB2dpMEIudniYvvmsGDmj+2fA9EYON\/UHvXvJ0yytyFPwqf\/fiTOT23lkAXG46DEO7b3hjLJ\/nzisC9jaCKhjd0QhPwzJOLcP4mhUyxriLUpoVWOy1SW59alWpnA1yweZuSv9rJ0bbaft4dVp36Je2LvRv68wRJYM+iA9\/jxqgQeHbYvdRotSnDgx4MepEG3DjxgzP3Fukyx17H1xFIyA1CHnnYUzSf2OhkD35bEMNfAgMvPuabJsEcC+AQH7C\/MvGM7IqwKj+YiSq5ypVNF92nbfcimLgQPTtXN0ltdys6sPE2YrVly05kX7hTW0MciE7kI1wW8qhtEkYCo2fcnWUAsl1p40+s+MJpMm1UcIetK9ww4RR3XRaFMxXU7U7mO0DHiq9XS6t8r6Xf+rfYci4esRuWVJYTXT8Mh6D+vyiQ2guIxbrn00OVbwpe9q8qmnnH+5LwFzoukwv1yyJs0rfrYwDe+t3YiPeP5PJaln3bQpYpqYqIvP+sKtUEFu\/ZMnY4MtYvt9NTnPioUfJMtikEWScvB8zQtiu5sgHethiDlzpDno0q6GcrWs2y\/zFIOv0Y8mvaH32nW77P3JkpgiHQ5ulPQMMDrQXk3w\/Iln\/GiU84tgXKvBf1A5u\/qbO+oJo8B5rDBrJrX7PUnMUW39wS4y1eEW+SLQUhsowrvpyOdfr7cWoMV3svGXYJ5dKC21S\/acn6IcYFINTxZNMKk8Z9vJox7gIfh3amYJvf9N\/M9EE1bnJydWP0dMhhiSnb0CtNV5jubEC7JjF1jS\/RXPP\/ARDAyXBIcQYyDydTa\/QfJTN+pitoGeaqOcOVTteNMImkhkEM1Ljfna4FUeqoJbkXTa06u2lle8cANgHY8\/4xzNqE4\/f+HacOkIFV4wrJ4+WKictb6aVzqcAnOVbTM3EVdHu2XY\/5S7RWeNa+Aq85kjyCjukU2s3ZeCE6gnIZ9ioqhk\/e2hIlbIWucjFN00fdp8oIypxcWPe0QDmNwmC\/v3YdH7Cjir05OxAE7SsCwtgwjs9toMiqCSQINn\/KjZjkw3Ll2sxNtM\/9IyH9q0Tuu5MyhUiXKLP4DDGiPcG1mpBox4RTsUgd+IKYd9p6W4FS8J+pgnXKJFu95T7DuwKWjd2F\/2DopsN+S+gODJ0xQxE8MribMKwyzUSfZ+BzItmF+wD4E\/Q\/BV0GL6K6ykne1ebasFF6E1Xu14dLhdYAyQmDHZTevDg+mQPE\/84J+41eF5VJMDxD40RhZvHFFYrdJTI6Mo0spfN27lLgaD2E7XRcWxItykH\/6LJZY+qKkYfyKQ\/J5y5Olahkaa1FVJLnFzeM9eRQHXZte002RRMas+41YEntVDGRj5P5lQ6uwva1mzez0GZrDWIwtSnGI7P6eIg6DMCsz7KV7OKiOAmI4HAVuzAb7YZpKHdd8sExKFxEnUKjCppt\/90JdRQT+zR72dUhJH11Ctk\/ty\/0v3N3nbyYWkvfYW+cQpg2SRQRJNjlJ8V6XVFxkONs83fqHvAHxdBLkyC9Pd0NxsGDQhXblpDgGBebpd\/e6YkjeRw3kBkBrP5AD87ZOS5zUpaVNDnnB9axSHo433pvNgKTvONj07nGDvgjOHuZebAh8tTvRJGEi0kzDj858XVC34zw7","iv":"696f18b82de04cd5e71f85a8c7bf8f69","s":"5c4d2488b83fc2fb"}
Share your thoughts. Click here