Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
{"ct":"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","iv":"6f100fec66c2278803c98b42e21a1523","s":"2889def5f0453f4a"}
Share your thoughts. Click here