Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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R36h0GWj01Kful0RloRIDRHXO93Un5CIQkkgom19B9uSAMj37NGk3ecSfX96cjworZHA9a8jqhJnpafW9ocysZKO6Ys+4Iyh6WAtNRGMNcAQ0QJ4P867uxN+tEyvACDyumMHWW2UZqIZXL1ifUgtmTJwCUmsTcLV7jrORTGUDChkNgXkAMrlZkv0IDnZx+rVL6fBIY7gZW8sjy\/QGMqazbsZ0fvSAzPYCWY105yePF0ztR8T\/ik5uiZxaextw2OxvAGEV4jODPF5L17OjDFy12SEV00FIWhP3ENG7kVJTcTCgvY5QzZajtDbPYCP0iNznDSojFIkzsHfI1CLRoBr7lS+kLKLeh4cQ6qQ5CKXYHtiZD9Qb\/DhYTCY2nXaASISezMBvb8pd5cjJsS4EaHPRzfJJR2JnXVOgeaqw18G0WZ\/BnWiXeAynsfXg6cPf9SGxZZb8mrtGxkpXgUuwAdQkx03YXsVg\/2q28BITz5p\/9Pboqn8qdOfY5HidJxProgz8j41GKsgaH8sjwI34cIDxceCq+kjpN+iXJKtkcp0XBYcYBaS51v1lloMtnbRb3d2mRWQS\/lg5G4sPIVkF0dDChCvzlrw36qc5ODRyRikvMHBuFSdL+\/lRC1Hd1ehRJCkIRHyaQxmtBRLwx2mQ75N4ek9ZThofKp+XpFkoxSNC+riNpPf9YG27euAUGmqlAlK5tyLygXqHflP4z5THDq9DJTsyrH+hgmo1NRJ1RcmF850hrPaCAyKhprvCUbMdISn4vLSFZtfKHRlAOWcMQRWHgf4Ai0TF9rhiv5w6p0ZxBeM4C3K6+edpzrUCUckDLZAfK83QD8rzbGOk+HT1UbfYvRquOBL3xBUXvEfvKsS2SlGjuUbh6xUHJydl412\/2L17t38Nv\/cSWtTFkxGXoJrYPlemeuYH1XLM1+vKmrFEJoRQUm5KN4bSy2HFi3d\/SpjKTVAYjwTDscM0TbqO8y5pNt5z8b3PIoxwn9NKbDyr3JdR3mxMuabyShAsjAAynMiYHqvoUaLCrYqzgAkjSQQ5HvtDgK0+RSEcZBGVw+oyqWzHCyNfp1\/Y3zyb\/fQp+XyDsNASKVb\/qzQgvWBc0fBKbZF55u4rQ8hAtBqM7hxuc9f2alpQ81drAg7YjXTT9ydaSLOIS0GtviNCifvO5DWDha6f5O7x1h5qqfprfTaYZJSvbXj0z1bwD3dFeXrfIfreJLuf+J5q\/5UaXATp5gMe9rf3LkSIVoRWlNk2BrcSM7YCovxbm\/OqVrVXYihNRauSv96TE7wcdq5GQ+ue1gUeQU185ns5yBdW4oaQPBO9pOVn16yfruxIWLqXW3Xhkz0a+abn2rN9j0I62S0TIddD2Lu4WABgnSBTNh8c9BKVvxXZqEKB6QAgptTMZzyGeMGnR8AA0BctVN5QE1KItsvqnSGTaTXOCAEr77k6R3lrVLfYie96KcSfso7A7WX42tOkfhXmGIoXLJJOODkwtX\/BKA+fwdc2MaNSCYpMX2Przxl+8uzg8gEPvpSzmHhtaouY9HBX89BFuIkA4WlAhKajmnldAr\/Q\/Aq2vxd0Pzq0M9gH1b2NsJ53waeHccYIuH2OERRvuOYjQ7DthehSNwSDEQLX1SyiMvERPExRvP6UO2oe\/AtkvMofqGnfHkU11XPbCidi3bClwgTvdQNxpTgGuXLzPMYGt6n+dD07CE8y9\/mim8Kk1hIUiEwOl3oFRuaPOiX0kJOwJHC08e5nqPj9oMsn\/NJz+lh04uquh6rdIaLDcrh6kRMo1NCq2+spN\/3fxT4zYfcmJOV58HqfgRpKnK+WtFoErtCn7loZAAm299BJrvcrqjPuHQNB59o3zc7cnYX0BQtS9IaVvYVznTFYVGFmeCaudmA9gKy33C6CT0GPxQ1UTMB0CMo\/0tagKi2x1pHx9aTntKFubnR4LiTl7xujrsZ497lnmSA9kqTesxPuqnhi8q+bXFsdvXgtePFggjuE5DGhxUj7usNhnAlUZ7yTYhx2ViZXrY2iOqWbQagJYtNdivVmXgQm2gqjWQ0VUdRneVDfZGd83JCWWQe5RyCd\/ToM53dyF\/isvRSCDOPR6Me7Qg43+Ho7nCEjxmAd1fEmT5oKUXP5MtqGGyA4\/MxG5PCbN0lWVfb6eywknPQp\/W8jf2juIIN58EpmHo49NEhdlQobgoI9tqh5KDSR4FkoFu+tjz53KcFgPml4LNjscxxlzNIzyGZQzDhFQgsghwKJJYBVIGKuk1SNvr5PDH7NTCsZ9CLEV5f1JeosEn\/1DAfeCnZx\/pNC7Vrpk25TFnFYukzQcvHVjmqFii4fi2AJTRQtzkLUnU27Zge9Unz9yCCEIinB7ci3sh1W2sn\/tLre8WSZgMWvm3zjsHUDEWwKE8ZzA3saYP2qmb8qNwcG+QapZOVKtySEgaIcobZ8ZPhvNDY4YYEoMZr1esg31WcnoahrHq0XBazsk0I8Xoj5116IAbfSp5HMm+iV0jooBK\/ns1y9K01GVgNwpYbggncsTFS9YFupM8nr1eE48jUT\/YT6uvwLb6LjosxdftJLSHmmO7BlEgORFGFA0mx1\/CAUzKvaqAWQmd9fthGXsUvr\/6AQZA9XZufYdai7BdzeWiCrCjpZFA3jn6Iq1yX5Ew6ex6\/kgG2eig1P\/VkLRl3qZhL9ejWSvzzObDmn\/q9FX7\/7v1LNIVWh8zw2IdcfSBKGsSjCo+ov2cVh0XtXcGuvQFNNja3OjMxd4ahsh4cmXHbfCQ1uHJOPtpeubUmonZorQx0WeC\/HDt5duetYXcROILg1EhnyV4N74jfNqDDowelZGdi+C7p9sCm\/O2gDq75rSz2iZi3v4Aj5uIn\/+Yfo97vOtqWEHQNw60Lppku0EA7+idk9nTZqAPW6JXjWzgir3d3ayhy\/PJZ19F6osoIEQHwjIdjQftA2\/\/D90ZqEGrQCahXhcIHaDW5I1GSk+nrRKJ3nckUV314LHxBd04HFZvU7qFJdU7xJZ+Kx5+JKsCqkQR\/pWJR+cLFOT8j4dq9ljfOekE1xx8f7CkjdGKoVYjdOfX\/IvhILK4Ge4eJKvVjHqLmjRYvjKYTwr5cegok5dJGqroDsbYWmf0O5yhQVB3K4d4UJeSgAmvGpUv5jLrJRQ+IR+JvaMj2mkvwzBy3H2KXRxVph+Bs8AU\/FnKtsaVdgrHMczKpplfY4WzugcXs4OXJhrGiWS9LZ3KfGTkkz6bF1CL5okg6KdHnP8VYHYLfGe7Lk3988ogW5WKBwuSpdNi4bqKrLyt+vT1t6gMCy11nF69ToDMFlwOpja1zqwRcAiuULvRzc5UfzIYuryWC67Vot9nnUsmH0DSbGfNW6qiuGufPxo0JqPw2faYJhDepNfFYd5EoLf4zL+iEvWuGC2Q\/ZElrkd\/322QGbYYUJYSCPoQ4j08I+rR1USl0RxKO9ihY\/CUWfIv6E8hsB9TemxbT\/wf0HGhD+F7lOKKn2+3Vkzb0wo\/dHPBCZYMN42QKaYMMK1H6dOy17d0BMftAwX+dCfZNnDkgr1JejxDjHEtKVB1ALhKMq3O0prWZazNXBspVFyWrmFkTu8AJHHRmoD45TNgs3dQyiVRG+5lEFNACd2XwefvUNZj5TlBgLE06wIOYW5ufEl2be0p4GLtgdcGNIntRas0QXph5hDCTGTJitNDO5rMRbjPrbq1b81J36Rb7O5wVIy0WqJN1OJu\/i6vtI0ETpgDC+7tvNPO\/nCidlMZDATsrLzC2Cl480eC3NY2XEXzmMcKL+3jkxqHunnDAvB2PivSNBwcmje\/pf0m9plj8lKS005ZIfMf+mwd\/3m8D1C8Hpk4XsEe51aa","iv":"d5c8ac9d2fbb8e1e43440f05d54d3e33","s":"6e19b4b9d77ca166"}
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