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Multichannel

Luxury Collection builds awareness through original film

January 30, 2012

 

By Rachel Lamb

Starwood Hotels & Resorts' Luxury Collection is aiming to draw eyes to its properties through an original film called “Here” starring actress Agyness Deyn that debuted through a private screening and pushed through digital networks.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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