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Feb. 9, 2026
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Food and beverage

The Macallan enhances Scottish heritage holiday effort with cross-cultural campaign extension

December 16, 2022

Photo of Macallan marketing The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan

 

By Luxury Daily News Service

Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.

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  1. Champagne Telmont earns Regenerative Organic certification
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  5. Versace hires Pieter Mulier as chief creative officer
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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