Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"a9d4e0e4c8f52cf34b98a5107f65c93e","s":"8dd81b1ca38b0085"}
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