Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"daeb25108eb00125da6fb3d96e48d135","s":"9ae77f528c2c4a85"}
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