Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"69a759874dfd4d03fcf1ca37b12404e6","s":"97e4cc203cebf8a8"}
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