U.S. label Oscar de la Renta has just launched The Board, an interactive Web site where consumers can upload images to inspire Mr. de la Renta and the team as they work on the Resort collection slated to show in May.
Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.
Swiss watchmaker Breitling is looking to increase the awareness of its Breitling Scholars program and raise funds for education through the auction of a collectible timepiece.
Today in luxury marketing - Luxury hotels and social media: The Ritz-Carlton Hotel Co.; Lane Crawford celebrates Manolo Blahnik with insane reissues, custom collaborations; PPR revenues gain 11.2 percent in the fourth quarter.
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices - in particular, tablets - their shopping habits are adapting.
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