Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
{"ct":"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","iv":"100efc95571e50afaf760b6dde6c5f24","s":"2d9e9beee0a06e30"}
Share your thoughts. Click here