Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"1af2eab9ced0999d6a0ddd54f2b8eb9e","s":"6d7a5e5e9112eb22"}
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