Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"e5216f2c17c5ead2761e46903bb77425","s":"89c08749245a0ad3"}
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