Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"1668a9be399500bf712b77e99a9eaf3f","s":"a65018edcd238e53"}
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