Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"44ea40dac1c6c107371311b0faeaee02","s":"85f89d65f91e7b5f"}
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