Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"03ae8622bfd8296d0335f3ddf83bcaaa","s":"6f6e681e05299bed"}
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