Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"613f45c7b1edcfce83ddfe8747ce4f96","s":"f61830593385040c"}
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