NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, according to a panelist at Mobile Commerce Daily's Mcommerce Summit.
{"ct":"rAT44UviM4\/2NOjJLuYHfmLR44PPVSkNfctnzFv\/ieua93V2s9B2K+xy2wH4OtEhgPLZwCbsz5BoXZxKIwykNSsM4EfeQps+yJ7cl0vBu4ahoNkIZ\/qlBGRDn1kuI79BRydGtJBsnlL\/jOf\/TGTgaQcN0k61I1nf3vP0gc5DVx\/5oNd5dgGQe+HTzwMSIJDr+IBglSDjpgzrxvHLILVnDHYmI8AL\/4N+8D2ZZWhHQJtVEB6aJMj2BJYlfAKpifTbTHgw5\/9ohrc66QbGNJGc1wJM2bZ2o2N+oEQ5PQVJz3nVTdNwHTUJyc3GljSEP0xkHKEoX0DVYYips6iRdzAcLznVBSw7d6OSx0+G2azip3qURsMM62GorcDyG2IsI31W7O6wR6zra0IKbELxo6FW7xH15kyvxEzfqqMdswhiTJgFByX1NGXilLjSgGlrHtV06cNGLQcHd4yemVZhzGEHigz0xjidPgcqHW7cxjlNRCZ4ohsqHY6QL97xhiHDrOg3j8IJ0rhZRC1d+GGC37zyFMi3qVQUpsfPqPIUgLMX2Vy3dF4VBkioBkn6Z6e1E8K2BJ0cFCAonDFGagJT1SaX6DpXXGSXUtfSkvc+fgdRltbSrKEkTw1qI7BHrYm8XRbeuVgosFo6sxm99NXGkuXqky9LAjurkT1gXk67zTSWh5+FCcqbZHZhPMNsrAOAUJCJy0hIQt0MKqNnmbETEkKXBSCsuLruGUwzM4mne7pK4+25cyKrZRk+NyaWZwvMO7mk0ignDLCi176\/5LTtlqPT\/XxWfKGuOI0MH9s8ivs2LOF2ID6DhFAPn+rLVbwHy+1QHCup1aUhQXm34nWr5Ok4yNq2gqxYl+cw1lvGSWuYGaEUec3bXzSeAtQ06D9uHCJdZqnrNLcJfknUV8t+\/Iy8h2\/ZzYn1rly+vHtzduttwZMz7r2fltam+eqA5hedxxAAKmfpFZ8fQ7B+wt+Qtd9HYrjjBSl\/PHKKaap3b\/9HbEdjSL\/1WEpMiAnkHCV5gQFgIPyV3gY8HtjTjwPeyH1+7e85UeZPgEfvNFgipSE1RbVhsHrOy8FqmaJCVKkK2bQ0T2S0CSUa5nW1hrGFur56wllq3lY1O7kcy8X+cmYJsDwwXFtd8jSwVIPQfqs2k3r9AECdpqMX\/4mFaZWJXs+T7xZkMl39OjhhIAx48cEDK6vbeJ00VWFZHlDz+Ta2kVTjkiz4hfpOBk8LI5VSdz1lERdQEplJUL0sQtxZoeZrIdqCfqJkgA7FDDUZSrAtNr2U5mKQmVcmAlYP\/uaq38MG3Uf\/2\/ylId2Zq3eWztzD9emB+BitmdOUXfSCkpovQzKjG9z1ipOeDAXHSLVuKOtP141FxzWj90mxtaXDRgw50Fn04Av6uyN5md7QcwNYeJRpmLYJNWy0JFNl\/be8CnVo+9h+QgQOjuE9Xnl+xC\/tQ6GCFtMw+ix0U9MZI1vZlhlDS3pD\/VaggbQBEL9JUfSboJiGH\/FIODNmPVnXiYRItixYTezN91p41AkzqjmbMauI9+4osW0CzX+cf+5p\/0j3LL94iun1ef6smMwjGC5yuAlW0yuhMO7eyEDbaUfhrm92eZHM\/UhEA9LxTCu7Zsn+smPZ76WmwCPRNfoLDQxdf5p36C16PXsO5\/d+SNUHPf4n4ryYYNCI5W1zkvLrdAAZCnuE99Ow9YFY2mQQgYmTKZo3WGsH\/0fd7ZpOj1bhpCNcqNDRMS6X9wFwoEQuIgeNCkAJYwlRnBSPpi3dJNVxY26cEMMHIVmbR02PrzRveXbyaiP63ndWmajt9ZNC+sT0Kfq+\/TsZdDyQuZA1v6txNzOVGEv3Vo4wlps6i4IipDKN9asjHOmDjLSUsidTZRpuZ1KRVHq6zzbGFJ5Xy600mMzMe7TZDp+NhA\/0DW0+XpoOgfMJvzkRCUS1fUD7yYIRkJV0pzZBNG4TNI1n\/HPCY5RcRMP9\/KtrdycFVDn7xu8gY0zGD25JLqhnogdaTrL0j7FhF66gHKpG7g2TyjJCKotDDTQhhBRm1UwKsMzNjP4fVKcqnG2wmzn\/Cmrc5uf1xW6NraJJ0s9\/sBkvl8d5wSKITZDFODMoF0KiTJ70RMIMYGSu78aRyrMrsrNv4EAI11jzmx58Lb2Mw7X4KMRbqkv7BDrStqQiTElmtZHuu8WPk+iA8fW5wuLz2XEwU\/uquZ50k8VEAC8423Uzf\/kyZ+iUm0aBEPF6v+XMZPcRCkT6oAOt\/fRu\/IKcHxZwcxFiCdvGlEIVdJw34lqB7DFhTmh0+jdVOnrp9fldDlmr5Tzj4pymKCZctfVUtcoF07+yVRiw9Nv6Dhe0k9voKJ6L0gwhJ5sG0pNVKBj\/bQhMgp7Q6lcRWkKsIpcCp3Z95XDtnSJoi6m3RcaFKVs9vQSyGwRdimkLu+m\/nHh9aa7qrQKW4wvXsAmkEkmwHqwz4SiSUwRtjoU0lFYJTxK9KYKtrJbgor9mjMA6d5PtZBi+0oTfR4lrFdV0DYIQowVCO+9iM0sQENMtnhDTvzlt2W1Q0VCDLIm+vlSrhW6tstiGYrPMpUrFTiP+oftoDSd+K+em\/MCskh2znv4pyq3VfPTxvr+hc4RaNOjJF3RkTvWrokU2EAplnZsFTQL72VNmMwka\/gFRxulOlNttgdrJ0TB0Q0e2pufO+C22m4JZd2LQu2\/97SHGN\/weAdyhM6Wl5zoI5kr\/cROS+wrrGXDYMCNNgpUlHtXYNPSZ1vpshD1GHFIlvm\/dCQXJAcISShQM\/1dZGxJS9fWSfOPxdyhbZl45w0l29SLZyVOytlgNN1mlUBDbzd0U\/NcZtfxPT5kHjjjbx8PYEgzxd2LF+RbVWafF9w+T6\/uRi6kW53LbfkMkUN8jT67BvytAbZNnadHZkunNW6N+q0IDGEFtza1WyO2cd4zwYXZj7IJCgSg+r3naXmTwcFvIHigusuGs9\/YYzx4+9MzCHQ8L8AJjrU7mzt1sDuUNRRjL+fKgw5zfyGLTtHGbQIivQCUwvJ6rZ1J6pMWuj\/8xlJcQ6PE4mnwJIvHhj2+jfKJ4Au0qsZvGh9xxnMeN9l1s0FASrtDtcBoyeRnY5h0q7cGJkknmGU58bdyyPH6eW1F8c0omhIEooG\/oLQ5o03RejBjdyy87qd+GsDTGePjCk74BADhKwPPS1N3QSm4RuHA47id\/ZVdcRyYpx3CkYK0E6jGjgiCA\/9jUktNP3d+au1NqRqi0JGYEizcsC0HiYaUrHQgBqjKVy9prAmoDyJ9V2Tcpsu5dZrRybQeSQEyevFHj9VuThRlNT+NiY82evqTncHYdPJ\/j\/B58EQTaiCNUxEAGouMcB41464sO9wXWTtqXh42M0B9iGMjaUDaTHdbu4Zo+d6kXEZ4iVITGFpR5kzUwU8L5gTdJmrSts0pOqWj0w05OS4Iu7nJP\/IuzP\/w7YzWHNzpKu\/x7u30G1Y4y3K9yGU3jujFRx9yIy8xZVzRRtGvc9hsbP0HojY1nS0ZLC0ZJX4o5\/S2ydGS2EHFdHd3DH2pYzfMwzeDmWxZi86dJydhmK3vH38ZB3pb4GerB7xCU6wN6Jm8bfNiJ8DFlbZ3y7NsW8e6BR4ZDuB7tqP2MuFsR4NRlj09HNos8ZYMk+wblG9\/vK1iI5pg8r3ezYpjqzEtaSzLpqZZKYR9q8n+do1Pkwi0Y4PHIOTszglVn5ye5WnqAAHo\/Y+7b4xxUSE8ASbDZsSDt9mjJHi9QkgrijjXLGz3XmvQ0CE4UZLKDcfwbCfCQcuc05Klz4ABlQ01saE45dCILmrpE3NkkRANgptKNo9u2OlhMSE7vM7NgoGE9a6M0ZZD7Rm+ruF9Q8cadDq1M63hh+tYqNhQT9UT4gRl7qiDpy0oum4ggWHevYeqTMi1bgE4c2hlAq4wttqriTyV2NcBuVXYjzyyE8fmLJGBPH8UMAZ2CbyiR67INQw5MQSHjwxCYy1oeTpYA4l2sZ5quMwA+rJrxqiNG0RJmpNhPopNI1n1FvER9Ou6NMZh8neo82Ukbnv4qFQFOt5w59ZRbtmdyHH5sn+Fzl3r2E5BXYCivshT04Ycb5NcJR1B9f9sKYQsIAMUQ7R+NCgP+MG4jgx3Wc30Geh9vfycTOJ5ZtTmp558ptLN\/Up13R4F0DjnblgLgIUI9fFI2cA25Co1kFM5ekKsgWsYFz5CEmKVdyqY2wrSJQdO4lKljI8DF9MnAo7ndoa7d6foCYs0eb9yogJZPuRd1cicjixXMBUShRx8emXvHHWG8XPyAqX\/tn2VrUUZX1VkghttfuELdZx27KRvWNqzaq1lrr8IkYaD8zv5G4ULaVWxT7V418wQdqDqhY1NNjNGAM6UIsDkXmPa5uK\/V5rdS8kxGOeMYEHQNWPH6l0Ct6Qdo\/TwRHKMK9\/M8sJ47qkdo1aLNdxnieVIFqH3Qs8BG1+Iy2LrhDQrVys2qRRLkBg1rlgwDv\/gcS8c4eOhANgQi2BfnLfQnHQhIT4UK7hFaqtP\/0W4ShCffSKyCiM0tq2JrFCUsLOInOxGQsnHFSIt38QZ4bRYCB9jNMl0\/mswnq0Jpt2qpnEnUOnByCPnFPQCHILEPQs+RxqCtGClEFPj2q0O4VZNr3pV9qAhbNldfvnSbZt9oBqZizsLozEqrTpONgX5l\/VLL2JmQReN3CCVZF5l7QQtTFMdshhNeKRn2AMZF7cwiG+sYFiH01aSRr4YpyOg22GTRjIrMCSIEL5tMJhx6Ls\/9dNbv5lsZbPsS177ZPYZOGaF8WrWtjK3KVtppLvGyjiHklYNH2CCrEyVygs1x+V5sDVaFASrDGoUwcgAmwqaO7UB69ZfZOPtjX53bG5WZi03m5ti07vvdC0jImflvZfKPzgVK\/4FClf6wl2qRtBL8BHYVt8AUaJh+OqdXY\/KKmf2fdQu\/cFEnJHitdNG2g1xBc5QxKUSYyhtNhw8dOF0AGwp1\/\/zrzq9PQJXKzxcpoOiTPU5B1oiYsvnQjqM9V9\/qUpnSiWcM9VmkivLQ6g98h1wH\/IIecNs69AuYR5hct0QTjnDu1unjgD7cbezRUb1AxKWVJ+CpejRUpzgoFOdzFFE8lz\/q2ZC5JrDA1slTe5SCk7iJmGmogMaNijhNnKh15qdKxI0gYtWMvUYeisI8YP\/Lsf3kCpVa2C0mOoyEZlt0lo42RRq5S1oZeu2xcWu3XrbEWerrzBQK0PgCUqsPzEYtGEvfBpvqEj98lkChUgTOfj8YaUj+EMJU\/X65ypQ1XvXdbMZNy5o6Nez6NSFiKHBXVb87bJTEYvhjoZoR8oD5F2Ha2JxjQFI2bHTePfBSeSNZaht38gMSvtQop0FtbBEcaXxoq7LbnKLmvfOoTFiPX8KGFcSC24wNt6tVw+81Emte5BeM3kMucPJfTi8N92mPRlZrJjRZ6wIHqBq1U03PoW5EcSdyQGiPJLK+NfQs9n8fbNzgw0vR7KhvQcEJLMKAOdzJoYFO4mQBZaBZzmwitEC\/y71LgZMv\/3JBWsPMYyC6x0NwDBNb70nVPeRbFEMGGmva9srJvy\/L9vduae1g1CljcUCTD8p+lvF09DTL8DvJqPXkLL7rGnaogTNlM1xA2X13ncZ9x9XZGd+y\/i72YQFLYSenKfIGZzTl6phhVK\/tXoSodTUBBveN8pJfj0jlKYZ4lDzo6Rt3zomrQm8EZl6DBgFFIdX1\/Mg\/8zE1rtCyXLVAlEbcwTDqhKKMu\/B6LeMRgxCYQVUohzYLuegjQHPmKHD8\/xZRz8pEkFlmeLODHEdG4XfZuPRbhVV3C20D9h4IWZavBZmU0zp\/hWvStf5yScABPpUxJMRlGkGvTkU\/L4Byazs48ZB5lVXI96oTM+iwfI3upAcXUQPbUuzoijdHXi9yH9AkBeZEW\/6+ncl\/8f3vQr5\/Eg\/ZoaLHqZNTw09epj9liSNQdeH1FEs4Bwn+KLJiWY38zQUe9B2zytFKj8HGZfv9qZs8nx9aROMmAAl9RmrCObbTNG0QO\/IGxNEDRXQAWF0\/m45VZCNFXE\/SULQyT95mIV\/SCgVJgelTWGTXjQG+\/LOSjYSh6RiCSxiuNCnc0KK55w9ScybONRyEcuPdZGrmqQc4SlcKL6CSQITsSwcYzP7APDrGnF4RUi1wrC+x9UnXDYWaMR8qbNyKKz6AKm+EF\/Ew5iCbzJLRWoXeh5+9idPrKugVadI2mC2l+3\/K\/HLcdR1VrfcuFy4WBnfvDktUmS+sD7DSr1SG6zQDhlt\/9RMv6ByDHCyaY22\/72rauVbxYApRzZqg1RrZxk1Ns4tuLGov2eY8pR3sEDjBHwQiAjg+1G+AkrxAU2mPZCqy5ojYDXjykymGZUPomJ+3ft3ZjA==","iv":"ceb1b63bd14f647ef4e413639aaf10c4","s":"881db10e30355662"}