Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"a06ca4fbcc699ff265425c96c0a19355","s":"f99d06a4e858d4bc"}
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