Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"ef9dbe7fdb1d03b55ef63f5df530b05e","s":"6e6f9a5e8139b687"}
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