Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"fa4ea5f906768f2205f80272ce46074b","s":"cf6830001613c785"}
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