Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

YSL Beauty disrupts fragrance norms in light of new L’Absolu release

September 12, 2025

The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty

 

France’s YSL Beauty is leveraging sports star power in a new campaign.

To read the entire article, please subscribe or