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March 20, 2026
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Commerce

Nespresso turns to pop star to lead next campaign

March 19, 2026

The brand has named pop star Dua Lipa its new global brand ambassador, pairing the appointment with the April 14 unveiling of “Vertuo World,” a new global campaign launching across all platforms. Image credit: Nespresso The brand has named pop star Dua Lipa its new global brand ambassador, pairing the appointment with “Vertuo World,” a new campaign coming April 14. Image credit: Nespresso

 

By Amirah Keaton for Luxury Daily News Service

Four decades in, Swiss coffee company Nespresso is looking to a new generation to carry its story forward.

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  1. Patrón teams up with filmmaker Guillermo del Toro
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  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Puig appoints new CEO
  8. Global luxury market to grow by up to 4pc in 2026: Kearney
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Sephora teams with F1 Academy
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