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Television

Keys to luxury automaker success via TV commercials

July 2, 2012

 

By Tricia Carr

Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Champagne Telmont earns Regenerative Organic certification
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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Champagne Telmont earns Regenerative Organic certification
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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IHG dedicates new ‘Fancierge’ experiences to rugby fans