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Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Men spend more on luxury, but shop the same amount as women: report
  4. Watches and Wonders Geneva reveals new plans for 2026
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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