Luxury Daily
The authority in luxury news.
March 31, 2026
  1. Piaget scales Place Vendôme flagship
  2. Diane von Furstenberg named Icon in The Time 100
  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Strut taps print, digital media for product push

August 7, 2012

 

By Rachel Lamb

High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Piaget scales Place Vendôme flagship
  2. Diane von Furstenberg named Icon in The Time 100
  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
Cartier continues ‘Artist meets Artisan’ series
Regulators in Italy probe Sephora, LVMH for youth marketing

Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
Jean Paul Gaultier enters ‘Junior’ era
Off-White launches ‘10×10’ creative crossover series