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Multichannel

Maker’s Mark shakes up spirits ads with politically-themed campaign

August 17, 2012

 

By Rachel Lamb

Maker's Mark is playing off of the 2012 U.S. presidential elections through a satirical politically-themed campaign that promotes its brand image and products via social media, events, television and out-of-home ads.

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  1. Jean Paul Gaultier enters ‘Junior’ era
  2. Louis Vuitton unveils Art Basel Hong Kong plans
  3. Piaget scales Place Vendôme flagship
  4. Off-White launches ‘10x10’ creative crossover series
  5. Ferrari forges racing partnership with HP
  6. Diane von Furstenberg named Icon in The Time 100
  7. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  8. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. SMS text messaging, world's most successful communications channel, turns 25
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