Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"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","iv":"1eb1b64d68deb05c72747ef7ec764bf0","s":"8de2ab1c890e4ac5"}
Share your thoughts. Click here