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Advertising

How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Dior dives into French Riviera with escapist fragrance
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
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