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March 30, 2026
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How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. Piaget scales Place Vendôme flagship
  2. Louis Vuitton unveils Art Basel Hong Kong plans
  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  4. Poshmark elevates app experience
  5. Rolls-Royce celebrates color via Instagram to popularize bespoke services
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  10. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
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