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Internet

Triggered email click-throughs 122pc higher than business as usual: Epsilon

September 14, 2012

 

By Rachel Lamb

Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dior dives into French Riviera with escapist fragrance
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Veuve Clicquot debuts après-ski activations
  10. Dior, Rizzoli to release book on Lady Art project
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