Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"c0c96dfce7731c4a5a0e94a1e9f49c7e","s":"aebf80ffefe32aa0"}