Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"08f47d335966395f2bc33807660ef719","s":"7c1eefc1f45f3789"}