Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"47c41a9f5343e20dc92f9365c0b7e472","s":"39dce948310c2acc"}