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Mobile

Location-based ads uniquely mobile way to target consumers: Millennial Media

September 14, 2012

 

By Rachel Lamb

NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior dives into French Riviera with escapist fragrance
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Fendi pays homage to artist with playful puppet fall campaign
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Veuve Clicquot debuts après-ski activations
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