Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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","iv":"05da119d5e3918c5c45ed4c72197f3e8","s":"47c486d2b861c1bb"}
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