Multichannel
September 30, 2010
By Kaitlyn Bonneville
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s "The Collaborative Alliance" session.
{"ct":"AWLfVmXMVS4hRa9IhTuOWCK2IV1A6aLt\/HDpxufIyAnX+H\/FcJp\/5nxucZ1egn31hUPd6GX5q5JaoXZiCteny3bOhL+WuJeKq8GoQ2cVMPT6vE7RPaITicaPudhOINnrCA2LazWvHaKk5FlWTabe3\/5T2bOdfO1insoR5ccFvz4kKxWgbHsNP7VlxKcI2jQ4V3Phby0VKzZiIf8+WDp88y4aSdDkVG7GQ5+pS6txixue7d94xMYhzpds\/I7\/dMWFU1z\/\/WtjwzVIpzqXDhduVN519J\/SUIySykS68C0OkJ5A0oHB\/YzOsfuRVBRKeuevckfZYWY+rt33P2TZRnp70VeETdMoi4qLT3T8B4dL6v\/eVKJIHcGEOweidiMJIXPw1u5gLJdKK\/jWTfO4SthH0Lbt9yN6WEV5gFeOs3jUOQW6BCBqlhe1SRSq4JHWX3F2nUXqESRan5SN45benYk831BWPZYITu2VFDR8YdpHHKz7hb01tfVkPoqM7dFCjrUKgraXzFUCLAyFqTia6pavB9tSUsqnFwfSAwT5uxuLUxq0JsCl781HoHvP8QdgzPILbp6MI1\/YtNnbRYFXZqVnTjha08nNsFHJEOz+pBhOE8UeAqVmu4uxQIWcCx84fl6SIgzW1E7mCDKrYHFwjmoMiSyFQ8Qlc\/1XJ1hYOGRWAiDTIJu0DSUGckZwfqgfJBU97vCabwUHYIUmZ6yJvUfO9gFcR+KOE5i7Xi4vS0SM\/GGsZ4IHDHmjy8oB+fmd2JzA0pQt00YY7xDRcI5kOdunGn5xN\/35195nVPpTjinwDShpUg6r9XtUs6X6mHCFlktZFrHc6bi0hHIWQbHwMdgQavuiuhqgxsigt0GVCXcMdX4xlDyREpscDfjFTlKs9CP2CcRF1vAlVtFOmj0wx0fAenzJqsN5PfHz0LIJc8Hr0B3ADKI5uYjO8cy7J2iA7rSh9dAe2Xhdm4LmSFFCLFhdwQ7z85BLz5J\/scokNYS5YdfO4mQOyEh44atNeySjWKfXl1zS7iqJoSw80CWrHUA1Gnzpgabu+bqDKA\/8gCGiCmyrgXN2I3hwzx97sOZz77NLlTO3xdxWyuiHqr4XrP02rw7BWCmMk4W\/qQd10CaKpqwnDFIaeLnwd2N8S+cXrVdOe3dJc5J6V5AwXj7GbTsWGgONzJuKp\/dxkLSTY2LlLTHsvRDpwWcpnxQxl8g5qiJ9SH\/aeehcHNSAZdJgxAI1kl2W5OuDGro9YA6ILgQMWMQdnS1NXySA2TJsSe2PqPEZpKu+rZEQAHPWu1KhWeDIDfYIPYCbC7ZiAtcCWDLfZux6xLNCZuF+AwBd8F5fjohyo5MIbRJVIKUxwpo1MYfP\/0Czz+Q+vXLNWSj4C0mk8yO0hdbFZs7um808wYNvyhGzECw4NtyhJxpO\/64ESF5tZaXKJnakCpnh9k0sIhc7UkjEcOcLUXVFeGKTM6WJ9hi2Bqz8RBp+cHR4M76PITK+WKswt1bftzcEk7OEKwvFi6\/ztbApGSKVyIqAhI1ly+n7+ZrDuJq4RWZJw7wyrRKOojBWbjRhkw8yqtpcISQD6yTKsDh\/tkDL36jFFc45IX8BHNBz4z4nXt41DXULFOaXWgodud6Ik6V7rBCPTpoMp3ED+s\/p\/gdb3tpxcEl3qr7EpfGynnWiUdTZ\/Wqg\/XOpkUIqivdWvWz\/wr\/BEHIfIjQ5omOt2w+Uc6bUtcTPN4beguf2oUUoWPGsZ91imiwAjwJQIhQa9sb01y+xCADMRXOf59vcXCultUAsGcT4xrs575vcMVz\/\/z5+7pEw+7erYDA\/NOem8hLRic0WihEKk8vgoTWI2p607Qns6wqI4uwJYJe6dqj2RP\/J84SaKm5qLencij297PcauK48r8jxirw5vl4TtXyL2pXb1v51ug2A6mDk6Vn5NBuyGiX3n5V\/\/3gJY5J\/ICHlAmIafubtLK6K+KetNtnkQOmV8t\/hOv19BWASdhAc8BAehd4nDeNYC5uz8gjmIu2kI+JObt1tN33BCuuxnUIVqBZ40ZX27BUwH4kWq889a9uyN9ktr6bXry3OTvoaVwtNYl2NvBZpCRZPguQqdvOxHfSgU+PzzQ+Zx9ECU7b5HGKHS4NYV7w0sgpEPlzOU2zX2Epp8Nx+\/Hlj69T6Re+IV2ZPSlVsFzWLVY1ztZ1sSC58zgKPC+3KYWi4GXbskubmMPT29l2WBTz1eQnDDf+zIzNwPrNuEgaPZ6K4PqqwMjCVEFyFtNT\/L7gwVWanhm7JTXua5yZNu9pl5ynumH1MQaMC8FFadKsERmhz8vL3lDVxZCGeUlaqjtkE2zJxX39ZmJRAGtwim9RLaqYiVo1j\/m3bqUdncHiLa6Z2lUOMK4AZHlOgMCOENbi5UsUmwrMvYmJxFNnCx6oHKqCd58fjWfuE98rValtX9xklFF3YStArnM5JiiMVIwPnEKiSRPNgjhUt3zh4LSprxLiRBWzuS6bZL543iGuBJLTHvjQ97tmRPyO4\/xwX43wmX9LIL3PFlyzOk2Lz+5ZVIgr0cO4UKVpZlHFh3sMHQ3tYhy+Q4YVkzoKFsa1iQxlh0b\/nex5BeJAKxBaz3245RYZZJX\/otrcTWiGzT+cwTfQ4iEOSaC7TTTeySNKHOpLwcR120uEQAlex\/cwsVryeZIWDOAxQ4qGwAddoU7B4tLdg1v0DhyzqysE93FPDa8LkCKrUETXE2d5qbE2M8m87seuieE6yOkBViRgMNKNl001\/QVzjmFzhSnvnYqxyZPRAga8\/QDyxPY941jE\/Fy9Ld9gcDgg2AAUFaf2S2Jt32Sy0c8W0ICuiZpB82\/epwiS\/NwQf+j4xMn\/aEe\/ilIkImey8EPNmkCqBNerOLOrNwhMISBRWi6efZv\/Z0TJhpq7mLwd6m928SA\/xGj8yV5bzU\/lL9EQhVU6wEMOL0deeP390io4LcP6MFPjeapsDHsFYU2jzK6Kti4RyK2olVU9\/Gp3f2G42oGdupxh0FmtTDqSpxUrTJ13d\/r6+XBbt7P3x3lRTvCwNB1L1T6AEtjd6lVdrYoHlXRnlDE9IZchc28t+\/yWNCcJXwZAbZw8ZHyOBycS1u19HKSKSEGGE4jyQ3A4cXA8oi5WgimInOcgQfX25ssR7equ9qEYG5FtjODPuXGc1YKCiW5ZJ0nzyiaddugKp4E0gzC\/iShRvarTvOr2IJquEZsifYJMR6ln0s7554JDEhnLS9ZcuumQZPoLaPm8t6ow0\/xr\/+\/OKjZx6\/zOGp2blRewuSrASsldU7JMCiXlqaMslV2uOQDcxHgbJT7xerdmqKzMCIVHKrifL1MCO6tf9xXuVUC\/2xf1h1GB4NnRoc04MpTJeKa4g6yO14UvbTu5wWVhXtUwBXB1HOQaTwUNMU4Q8LpxXKnHhu46gI1BJ1979nEuSyF441lJ85m9YiCZX4SwHiYXRKKSeU5PGMuc2kpmjRuVE35xdkyi7EHEDaAqZnWZW9Vrk4MPB0IXjo7HiEVvM+cYL+PIdraj7xtgfEAbyXifq\/PHj\/KAU7gi\/OulmQJ0aNR1d8GJqaGkdA3Adhqo+b0X0PZHDpL7W+ktcNdeI+prxsF8qLkRX5LCb7gojYZ0\/91fTS\/ZyJ4efj2EO1H\/3T5pfbNGCWtVVp5p0cYJAVIHQW\/yTiv7OxnPUHP0tl+Q+7Ut9w\/X31ShuKvb2oMrFypYJTeyZypGsNShPk\/P5F6iNkpvviN54k59\/otgMGOLwdS2M4sPK2KKDkrc2DvDfdAE4mqy9C\/RcMblvRXbbpFbj2ndpX7dUHX5Pf\/dnc0SeT65xF7stO0MkS2e3tZbfW9Ht7rs57\/APIJuLlXTySBT73P\/5om8P+cYG8RPkrr0JUmLbZEsHWPXx0UWEt9Oxx+o1pbfxI4US6GAEjtQnGgwOY0lgrF5nfKKih0U2IsUHGL51Xf2K0\/ZKbDaRx8EBxhXnTKqNyx1j1zvmjgjfSEEiFps4zxG0IlsBUW9RAardypHATRCDVKSeQu833f9Hbe3v+xZWmLSFjQK86hM5UxZI5BdXtq3OE1MRTWVrk82xag2LZwYNY6cN1QRQqYJ0yf52JCKhmmGD1fPNSAei0O8cHI2aR8bOwEpwepLeiSWwBU5kraiWT9dCn4VOEqeh0F6j9EbLKqhKYveQ42yiUaHe1zi7Q1C5WUsQRTxA73RzORb+7U5+Y3xbmn8d9cYpl2lI8fWhaijRFbiV0vycbXVyZvrFvEIPU2hOp9Ao+SSJGlQx9ng2owG9fRwb09AwojHacPzv5Gtl35unaqs9zN7dCAkSdJjlTeA1\/uICVnBm9oCfbzWFTSX5lHBMJHMAWOnJFxRvNU+Rekqzn3Us\/0OWOrTNAl2xnAXFus8DA3zxbMbls2eXY0Yhg7bkCkPs7CAL9P8lOGCmdaHFreG5K35xhvJwej+mROngbgchSf+06bYD8zuuFiNiwJKNi79p7LoJ8Cixf7PnRUjKU4yu2EBVNiPhcoXorUbjVufDqbwlyTUL1jmcTN1pcXkshVlJKTYs1utMT9XawkgEgVvoh3UyWFGtew8RIXVXDdFIplA2MyV5gWhcAxvORpJXVCpLsMhiRl9wtnyPsN3TDNFaa3u7p0NU+qni8reucAPX0+o78ubLaR5gm3LgXYujhfJQjDiEUUhVh3dYKlcLPb1zHJFh07\/WtMr7FofTSI45z\/9+qmnKmS18afN8sqaa8zQDSt6bHuJ9q7Q3pNN4u4VyhKhaO5lhzNtFxHPHgYpxbAXumMKZkykxQAs10hMjZVE076xs71nJ\/+G1Lbf+ttc7SxDuWnbi6bppt1\/O5kEhC0DN9pVThSjNvKDG8sdMWOjNINmpnfgVBtSjX8yrGmouwyTNjniFBdhrPGsrGDKNkrGhEF6nReidgwz1\/iWi8r+n+405nwpj4iK+2vPmz5eaz4Qf1MzJU+LRknbA+cGnPVrIqTyrocSVsgjVuV2J8fe+rfNmfzYn7H1DX4OYTBqkYROn\/vU0fmn1u+7YvyprahF2FTBy8blA0TDUfkxDIOPBEjvDcwXDNTNHOHJc0JnBtDV9YdV8czbHKQbWKwhQLUhBNHYdM8EW3nzAET8LYcN5LF40wyza5npxE5ri6+U1nOeB9EL1u7vz01plLPR4jL2RMx76vecwt1+HJD2sbZ8h4+k2B\/10T3oJ3VclwLCAljrYqEmYXKwx4sAfgfIBT8XXs9g2PljkuikuDIOoZZSbx4cmjt1hfMq8OFBb9gEbnUenagiUKB7WpoO\/NfeF0yw\/y+GojKa\/UEry0hM\/\/\/d37F\/mKr+3VXtcWRIsuM9YQcBTroX7PEHFGoQlxS9iMDnkiJKHwBH3av2ELRaRdsLVSTYlKSgSGv0DWX12ESqHaEsUzswEsFKHCD2GcTMsDEqaTa9Vx7hc5NAAc9H0frfaJPC7ytW4A9cZ5FUncIQhYnKjXY3Cc4ZESEojN\/lHd4qp\/FC6x5Mi\/8tbyNjbHPH9RbCZYSNN8vICNe7QHIZo7HOPNTEgH0eaV9n6W33BcEttXH7kC\/WPFMVbqNrhLE5ljU9xm1mRMRR5D\/jVDMUsqiRQNsW6aN8D6jSO53DGI3BQhgB0XrC6xzGAbR5CCyIfOH\/pDUEIGNDcw35pnn5tyXfmsl0ycvCvZihjgLa+A4uGq7lECJdd2WzJBu4txtRSTVZhx7kvo1pOFYX9AAAtrI0JHdNmw0kIViwL9yx+5ZwugRTo80xQ1W4eO+PpdhhTteGB82cF3\/Q9pl9I+Vd+3TR1BX1ywF1503aSNAbBWiDaqNhv9fyJsI6\/8ZxqNXhbaLD0KLrcWvfXh5jIhmuTiEDM3RgqWmYeasDloVoxPGzayIlmm72pP0QepWh9S0nv3nn1bIRE0noIRicJ\/sR6jFaAWu\/MboqzyL381vAjhyomr7G8m5vHSiEfsgfOVoCXhJgVPrU61HnBxbTHQbu\/xbfQEZOMBmCCtHQfvnGgRuiJK3RyI6d7mai+C+6BUpndeQpawQeNNM\/5TrVANVrqWyLcb94UhIfuMhNpU7BviOhx89UbSgkLEAnQo68TKlmLcA4HQb086IvIIK6z+eo+eFNS09lT68KLxke22dTSTcv20E8J6KuIGl64jijeZOmYEH5IV2Z+rI1NzEwJ1ehP2MgE7PMf7\/6HA5+mkG9oq8PRx+dU796d7pOzdYwroWNpSyKEPkqBJdNg4jxQbwQDyMD3HGzpI7mW8N93SdiCeX9eBdZe88FRLG+ySQBX3Tc82+IGkkcLhS865xyvgs+glKskkjUGMA7ZIaZhCp4oYgf997Hp1PCiu6wPHPG8xsUAf69X1L\/Wdwx5K95GjsMbq4IhzUqxCq8mBwotZDfbs4RX9HYqTuLrGYCPdkK9h5zBdmXxQm5iDCdRfPpIkHkpWsbgV3WGKJABsWfEM2l3RrpRYXb+n2n\/t83k9L3H8fmfj1H49JoxF2ocZ82WvV5nb3lVBXQQcm\/+bsoHDmaXI\/W6B+hHa\/13JQ+ZWr1IYIVCvqaGHByjOK+f0QWX8Y4OBw5OibQuVgDL63QhYDLuZP9WsJP3zbbKjI565QmK1agl8vlm37rNVQ2c2IZ+iw++eZznq3ZiJ30Z3OwZTFw+FfmafmKMg5y47T57VVqgDwhAmtKwWYv102c4Ex6hiu+uSfB6GIrrog1zRScY6ITTUgk68tR0SU3z7Xnk9BQKZXGF3en+c7Ey\/HvhPup6vb0kARVxBLyC8zDbIDWVguGvT4if24GuLVBuFtFbqZIegix3e1M4mi8HIew1dF3IKkrwUJmhcwUHfv4pRmxO3ZsqzlaMcZ3774bZXvyyX6J8ci2Q51R7V7HtjuR02DxSPr5dIQAASVc8arh6FR+FXVvyfdKeyRtNaybLUk5FlcPMSnQ2elEwnOlzSp1QKaw1qpTP5\/EdEC+yQTwtXDsMIzIhKrbE5TyGDvW04HUbh+5YsmvwZ30osekmke2agjeZAMBw7zJ1xUlHzB9TN4I8aioKU\/VesvRAnVfzY\/taZhUXXOLBTf9rUefvT2xq\/3\/+ngUE1kE4A0ahifT5VZa8jtLYui0xg7E+KQLGxUAef4IqiPec1zah4UiGby5P6tOwMlxdD+0Ex4PjREozzVCFlEaJFLVQKUX4eQor\/o\/gLh\/8TivYOg9PMuz+C5DmnVNzGat8y2uu7W5hPok2YBI7+HkNuJQDiHB55IFxirjwcXhYYaVajrde1hj2yHkyOoe8fY\/25pIcN+gcVSrHIR88tRRKr4H9CjPtkk\/7nSgTMkihiNbuCBr\/yfx8xDVRBR67KLLXbamq4O8CsdkjLZoeK+w0lqslAZCGZHQWuXdnpYBQHzS1Ix9d+xmmiNELVtAvcAMFOSBcfldDa+2iB6lmXfiiDSogS4znyTRe2D3aBsamQ7ElNByw1RWa+E0ixG9X+oyTlNwl5mmBz0pPl1ccgWfviAAMpu45l01PrtNy2iSS6tPTJDpvAIsiAKHr5InLB85IHm2ORLLJ+E38xqddi0S48doka8Pg3kAMuk\/JFyZ9W8euOUe\/sbTpby0RZArIQ7yOiAgyOCuQ\/UoPj5vhDqCqDL2mpH\/yeyTV+JpBwHwSb61sZacrav\/uJkL+kqmv+IVoNHRyNpQP6ydjdgr7veJTWCIUd9W+t4+CqeYPUaBY5TyuXWpqHJa5jbyTPTsOfV4SJo9h7ZbRE4ChKFdbcOs0oWiMyImTjYUijH10bpc4h0MqVwLJyiNkszF9iz3Bv9eN8zLxSnvk3YxfyI3yPBXaDH88O\/blQP6DQVzaYjYRAuOjWaK2p6Gr7S+08ZEI7vw9hX1cBIp1Qh70J1l3l41dPi17nIGfLez685afUXVc2fblKEfyWZhoYnuNqemBVQ9NIDjmwfEainnPf2jG6W5HMDzxpen9oj7StkbEw0ohdGnSU7yV3b3VPmB1k7Q8mhrCu5lNZGInjHKfImbXB40KTHWJ70sIa4kDFGudpM87gUxg7jviZiQ2vLx\/t1bgNSY1OxbhVkxPpUttoNDNzmiwQguvo3i6Ga3gSAvLmOYP2FmiMsvIUzewNewCeUb7T0mKkqnxklIq2suqpXcpMKrZOUM+0U3qkpLV2fHW9thP7zvJvF0ldNv6Q4EY5gJM+qFrduEaUbMuTfZM3EqPqilWDTfuioIp+SpgH8+ugWoJnrBsG8LpJsyWq9bSkZzj81CNbCwUy2nu4NrADE2qao1iuFRywE+BWkCgHl3LdOdhJPGTQJkAS0YUpqV9ybd45DUjtieTnrhzKKbcU\/2U0j1Nv84WDeD9rpqLjp\/NYPF3BtwRHjqxmaokxR0No9IOJYYE1wk03Ub6MMnDvo3OBrMoi8ml4NZMPafQ8EmVXq6dO\/F+UG5F9WnL7VSdLx7vjt\/y4jgWoGJbSj64Buf0jj8lVdx4qt6Q3zSvZcvHKmKnOVbN4ZzCC3OMayWg+fkveq6usgXsaN5Jna2OzTTszCOaSpU+ISZNmz9OrhpMGE5yzdyl0onDEs\/tmp7JAboKp\/BFEsPy1+\/A2htpL\/2uCu5mOI7seQWcn4\/hGpbJjSdJTaSHBlTZi\/Hl0gyXnG+q9QMI4zDkBQRC\/4n+MFVk6tfkwoUkaX67PEz6YH5BBaFMKY25c0UJxZp9FJ50DgmqVEq\/JvwLPBGSc4ZBSz3T0xEpzmpxB+9mytF\/u\/iTljvyzc2bn2g28dwSwnanJL4exnQeUR3LAMoLTJEX6jEor6IWYsSSEaZ3IgwcO+Fpqn1mZNTqVa+MhDKaCSN09vqQICKYwMGFQVWF5cK1mIBjRl4uXmER8DbpMDQT2fJELc2zuvRS3ZHUNCPzpU2tx4fHh6R0rv\/AUAiqN2Orj\/pLxF\/6GZxbR3+sS60t8OdiWdMoKQrA0djNHcmrF1je+wfQnH3llK8NZRWh\/weqWzLs98X2xIB\/GmPJGZqIa5EZFEspQx+uGhYP12FkIlqkM+3TyHsi+IehTxqjpmQWupMbQfygvt9IndkUTMrQZ8XGy3bU2+DAr\/USS4eR0A0pMscfhUYreycpewdEgi0BpmS6yOZ8jFYAZpICofHfTwqFIugqH0jv4vv6S0h3+LELxvR4o1PrjsYcew8n59xKtaVq\/KawHvT5bu+gMdSHdWFJDJC4qoVsRMkDXAD4TdzSjU9lqom9+CJ4BkghOmAHqq1iFgAgAnNuVvYrBeo=","iv":"6e29cb50e28e1c5d4a1b0546e945f01b","s":"27ae714feb100fe0"}
Share your thoughts. Click here