Luxury Daily
The authority in luxury news.
April 26, 2026
  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

 

By Rachel Lamb

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval