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Multichannel

Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

 

By Rachel Lamb

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Dior, Rizzoli to release book on Lady Art project
  4. Veuve Clicquot debuts après-ski activations
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. US luxury car market expected to double in next decade: BCG
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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