Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"57abba552369927531c725d1f8a4c6e4","s":"f6eb5c66b303dc3d"}
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