Multichannel
October 12, 2012
By Tricia Carr
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
{"ct":"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","iv":"537d90785e537a9c06fd552d15a8ad0f","s":"a0d41e3bdc376ca8"}
Share your thoughts. Click here