Multichannel
November 26, 2012
By Erin Shea
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
{"ct":"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","iv":"90719c4d35fc0e197ece00a40ba185d8","s":"fbe3f8a6154bae79"}
Share your thoughts. Click here