Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"4513f687951864db4acf09cecba1877f","s":"096933e0eae0ed70"}