Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"47fce5d8a5bf90eee9d932880df44f17","s":"134736914947d5e9"}