Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"2bc33a96223862318753abe8a5706a1d","s":"926dfe5862d8e2b0"}