Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"8c694e546a2c088f2f6cb546fc250d2c","s":"9e5b81a024a5f4f1"}