Advertising
March 20, 2013
By Erin Shea
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.
{"ct":"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","iv":"6f436eea006934b46debaf701c27279e","s":"ebc4efddb26a1943"}
Share your thoughts. Click here