Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"c421b6a059d013058e3ef2a3739ec874","s":"802f0647b4e098c1"}
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