Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"6bd4c158b9311acf686a61340fd5c8e4","s":"1e3458b671b2549a"}
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