Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
{"ct":"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","iv":"032705d2434badf0665830a31b55076e","s":"576bb872c5c1b80b"}
Share your thoughts. Click here