Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"62b0ed77b1956c3e4c020cf450411ce8","s":"9c557b72c46556ce"}
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