Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
{"ct":"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","iv":"f59293984c591d55d96970d3edac02c4","s":"56cdad0ace855d50"}
Share your thoughts. Click here