Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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","iv":"95090f66f151fe48669e4f34cc9ba5d1","s":"6e7a3410176bab07"}
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