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Mobile

Luxury automakers distill brand identity through mobile apps

May 21, 2014

From Maserati Ghibli app From Maserati Ghibli app

 

By Joe McCarthy

Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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