Mobile
May 21, 2014
From Maserati Ghibli app
By Joe McCarthy
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
{"ct":"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","iv":"f2834610f16b7407ee780e98f5a59696","s":"ce84ff1e55815b59"}
Share your thoughts. Click here