The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"d5bafff881502a32ac116d93578d7058","s":"dfc7d9f4c29ef90d"}