The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"ca8ba13229b66de4d34c02ef1da1b13f","s":"47234dc904fd4944"}