The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"2ab940c7a9a0a075598417f396922634","s":"f73be9276cf1dad1"}