The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"bfed65af9a5d6abfe777ce3c9aab0b14","s":"a4a57d5d51ea8c4d"}