The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"010758928b408e68f97f881d7f2519a4","s":"1633a45859812f7d"}