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Multichannel

Armani lets consumers have a piece of anniversary with branded Vespa

June 25, 2015

Vespa 946 Emporio Armani Vespa 946 Emporio Armani

 

By Sarah Jones

Italian fashion label Giorgio Armani is extending the impact of its 40th anniversary efforts with a branded Vespa, enabling consumers to purchase a souvenir from the milestone.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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