Out of home
July 20, 2012
By Rachel Lamb
Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”
{"ct":"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","iv":"faf5a3de23d89a008beb2093c536de69","s":"e289625befb893d8"}
Share your thoughts. Click here