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Out of home

Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

 

By Rachel Lamb

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Dior builds five-story statement flagship in Beijing
  6. Louis Vuitton introduces Visionary Journeys Seoul
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  8. Lamborghini heads to French Alps for women-led driving series
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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