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Dec. 21, 2025
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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 26, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Dior builds five-story statement flagship in Beijing
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’