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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 26, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Matches plots second act under new ownership
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