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Multichannel

Augmented reality generates powerful advantage for luxury brands: expert

June 2, 2011

Boucheron's augmented reality

 

By Kayla Hutzler

boucheron-185Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising.

Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the number of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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