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Jan. 18, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Fendi launches Lunar New Year pop-up in Shanghai
  2. CEOs link sustainability initiatives to business value growth: Bain
  3. Dior introduces actor Josh O’Connor as newest ambassador
  4. Louis Vuitton marks monogram anniversary with NYC pop-up
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  9. Ssense founders submit successful buyout bid
  10. Google to power AI-native purchases
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