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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury is about to have its McDonald’s moment
  2. Cunard takes cinematic approach for latest global campaign
  3. American Express plans biggest Platinum Card refresh yet
  4. Beauty leader Leonard A. Lauder dies at 92
  5. Belmond unveils refurbished Splendido property
  6. Accor teams up with soccer player Kylian Mbappé
  7. First Nordstrom Local location arrives in Brooklyn
  8. Louis Vuitton forges multiyear partnership with Real Madrid
  9. Bentley Home debuts picnic collection
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