Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  9. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  9. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign
Follow @LuxuryDaily for the latest in luxury news

The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director