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Dec. 13, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Bugatti opens first showroom in China
  10. Iris van Herpen wins Perrier-Jouët’s first Design for Nature Award
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